The Blueprint

Women of Steel: Kim Jones

By: The Rotary Lift Team on 04/28/15 15:53

Meet the people that define what being Raised In Madison™ means. All our employees' stories are different but at their core we are all the same -- our dedication to ...

Raised In Madison: Men and Women of Steel

By: The Rotary Lift Team on 04/15/15 14:30

Over the last year you've heard a lot about Raised In Madison. We've even written a blog about it -- What is Raised In Madison™? Being Raised In Madison™ means ...

The man that started an industry: Peter Lunati

By: The Rotary Lift Team on 03/23/15 11:00

There are many things in the world that are stronger than we are but nothing is as strong as a good idea. The man that created an industry would set out to improve the lives of ...

3 can't miss opportunities of the 2015 Work Truck Show

By: The Rotary Lift Team on 03/03/15 16:02

Tomorrow the gates will open in the crossroads of America -- Indianapolis, Indiana -- for the 2015 Work Truck Show. This years show focuses on finding answers for your ...

How to stabilize a vehicle when removing heavy components

By: The Rotary Lift Team on 02/24/15 17:00

Rotary Lift introduces a lightweight, easy-to-use jack stand designed to stabilize vehicles loaded on two-post surface and inground lifts. The new RS4 supplementary tripod jack ...

Don’t Let Inspector Clouseau Near Your Vehicle Lifts

By: The Rotary Lift Team on 02/20/15 16:08

All lift inspectors are not created equal. Considering that the safety and productivity of your technicians ride on your lifts, you want only a qualified lift inspector to make ...

Protecting the backbone of your workforce... literally - Wheel Wing™

By: The Rotary Lift Team on 02/17/15 13:47

Our latest productivity-enhancing car lift accessory makes it easier for technicians to remove wheels for tire rotations and brake and suspension work. Introduced at the SEMA ...

3 ways to stay-in-touch with Rotary Lift

By: The Rotary Lift Team on 02/13/15 16:31

Staying connected has never been easier. As a society, and world, we've never been closer. Many of you have connected - or reconnected - with old friends and business ...

How to protect your shop - LockLight™

By: The Rotary Lift Team on 02/10/15 8:50

Every time a technician raises a vehicle for service on a lift, standard industry safety practices require that the lift be “lowered to locks” before starting work. To do this, ...

Rotary Lifts are built up to a standard, not down to a price

By: The Rotary Lift Team on 10/01/14 12:17

In 1925, our founder, Peter Lunati, designed and patented the world’s first hydraulic automotive lift. Not long after that, in 1936, our marketing forefathers, while ...

Women of Steel: Kim Jones

Raised In Madison: Men and Women of Steel

The man that started an industry: Peter Lunati

3 can't miss opportunities of the 2015 Work Truck Show

How to stabilize a vehicle when removing heavy components

Don’t Let Inspector Clouseau Near Your Vehicle Lifts

Protecting the backbone of your workforce... literally - Wheel Wing™

3 ways to stay-in-touch with Rotary Lift

How to protect your shop - LockLight™

Rotary Lifts are built up to a standard, not down to a price

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