Women of Steel: Kim Jones

    Meet the people that define what being Raised In Madison™ means. All our employees' stories are different but at their core we are all the same -- our dedication to ...
Read More

Raised In Madison: Men and Women of Steel

    Over the last year you've heard a lot about Raised In Madison. We've even written a blog about it -- What is Raised In Madison™?   Being Raised In Madison™ means ...
Read More

The man that started an industry: Peter Lunati

There are many things in the world that are stronger than we are but nothing is as strong as a good idea. The man that created an industry would set out to improve the lives of ...
Read More

3 can't miss opportunities of the 2015 Work Truck Show

Tomorrow the gates will open in the crossroads of America -- Indianapolis, Indiana -- for the 2015 Work Truck Show. This years show focuses on finding answers for your ...
Read More

How to stabilize a vehicle when removing heavy components

Rotary Lift introduces a lightweight, easy-to-use jack stand designed to stabilize vehicles loaded on two-post surface and inground lifts. The new RS4 supplementary tripod jack ...
Read More

Don’t Let Inspector Clouseau Near Your Vehicle Lifts

All lift inspectors are not created equal. Considering that the safety and productivity of your technicians ride on your lifts, you want only a qualified lift inspector to make ...
Read More

Protecting the backbone of your workforce... literally - Wheel Wing™

Our latest productivity-enhancing car lift accessory makes it easier for technicians to remove wheels for tire rotations and brake and suspension work. Introduced at the SEMA ...
Read More

3 ways to stay-in-touch with Rotary Lift

Staying connected has never been easier. As a society, and world, we've never been closer. Many of you have connected - or reconnected - with old friends and business ...
Read More

How to protect your shop - LockLight™

Every time a technician raises a vehicle for service on a lift, standard industry safety practices require that the lift be “lowered to locks” before starting work. To do this, ...
Read More

Rotary Lifts are built up to a standard, not down to a price

In 1925, our founder, Peter Lunati, designed and patented the world’s first hydraulic automotive lift. Not long after that, in 1936, our marketing forefathers, while ...
Read More