The Blueprint

Shopping for a Lift? Start Here.

By: Rotary Lift on 04/30/19 12:43

Lifts are an essential fixture of every service and repair bay. They're used more times a day than just about any other piece of equipment. The right lift will make your shop ...

The Real Cost of an Auto Lift

By: The Rotary Lift Team on 10/22/18 13:55

When it's time to buy a new auto lift, remember this truth: You won’t find the cost on the price tag. Not the whole cost, anyway. If you’ve ever owned a lift – or any other ...

Rotary SmartLift®: The Wise Choice for Your Business

By: The Rotary Lift Team on 09/14/18 7:00

As a business owner, you have a lot of decisions to make about how to use your resources wisely. Whether you're investing in new employees or essential equipment like car ...

How to run a safe shop with truck lifts

By: The Rotary Lift Team on 08/20/18 14:00

When you’re working with equipment that weighs upwards of 20,000 or 60,000 lbs., safety should always be on your mind. Is your shop the safest it can be? Are your techs using ...

Why Faster Is Better for Technicians, Shops and Customers

By: The Rotary Lift Team on 05/02/18 8:05

Faster service can make the shop and the technician more money, while also making customers happier. Of all the shop tools available, a vehicle lift offers the greatest ...

Top 10 Rotary Lift Accessories

By: The Rotary Lift Team on 04/30/18 15:00

In general, accessories are like the exclamation point on an outfit – they help complement the base package and pull everything together. In the case of lift accessories, they ...

NADA Show 2018: A crystal ball into the future of fixed ops

By: The Rotary Lift Team on 04/20/18 8:30

There was a ton of big news from this year’s NADA Show. Much of it revolved around autonomous cars and vehicle technology. As Wes Lutz, this year’s NADA chairman, put it: “The ...

How Much Can Your Rotary...Lift? Olympic Edition

By: The Rotary Lift Team on 02/09/18 14:00

As the world gears up for the Winter Olympics, we here at Rotary have been asking ourselves some very serious questions. Who will emerge as the standout athlete? Will the USA ...

5 Ways to Reduce Auto Lift Downtime

By: The Rotary Lift Team on 09/11/17 10:30

When something is as low maintenance as an auto lift, you don’t really notice when it’s operating correctly. That’s just what it does. Until it doesn’t.

Old cars could mean new revenue.

By: The Rotary Lift Team on 04/04/17 6:55

When’s the last time you had a brand new vehicle roll into your shop for repairs? It’s probably not an everyday occurrence. In fact, it’s probably more rare than a ’69 Camaro ...

Shopping for a Lift? Start Here.

The Real Cost of an Auto Lift

Rotary SmartLift®: The Wise Choice for Your Business

How to run a safe shop with truck lifts

Why Faster Is Better for Technicians, Shops and Customers

Top 10 Rotary Lift Accessories

NADA Show 2018: A crystal ball into the future of fixed ops

How Much Can Your Rotary...Lift? Olympic Edition

5 Ways to Reduce Auto Lift Downtime

Old cars could mean new revenue.

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