The Real Cost of an Auto Lift

When it's time to buy a new auto lift, remember this truth: You won’t find the cost on the price tag. Not the whole cost, anyway. If you’ve ever owned a lift – or any other piece of equipment – you know there are other expenses associated with that ownership, and those expenses can really add up if you choose the wrong lift. There are several things that contribute to the actual, total, lifetime cost of a lift:

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Rotary SmartLift®: The Wise Choice for Your Business

As a business owner, you have a lot of decisions to make about how to use your resources wisely. Whether you're investing in new employees or essential equipment like car lifts, a wise investment will meet or even exceed your expectations. A Rotary SmartLift has been a wise investment that meets expectations again and again. Here's why.

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How to run a safe shop with truck lifts

When you’re working with equipment that weighs upwards of 20,000 or 60,000 lbs., safety should always be on your mind. Is your shop the safest it can be? Are your techs using equipment appropriately? Here are three important areas to focus on so you can keep your techs safe around truck lifts.

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When it comes to lifts, a multitasker might be perfect for your fleet.

Do you have more types of vehicles to service than you have techs? Are you just as likely to have a 5 ton truck waiting for a bay as you are a 4 cylinder passenger vehicle? Waiting behind those, do you have someone wanting to know when you could check out a strange noise coming from a tractor or a dump truck? 

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Why Faster Is Better for Technicians, Shops and Customers

Faster service can make the shop and the technician more money, while also making customers happier. Of all the shop tools available, a vehicle lift offers the greatest opportunity for increasing service speed to improve service bay productivity and profitability.

Speed is everything to the technician and the shop – it has a direct impact on how they make a living,” says Kirk Dawson, vice president of sales for Rotary Lift. “Every service bay is a profit center, and boosting revenue performance based on service volume is a key goal for our customers.”

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Top 10 Rotary Lift Accessories

In general, accessories are like the exclamation point on an outfit – they help complement the base package and pull everything together. In the case of lift accessories, they go one step further than just making the lift look good to actually help technicians be more effective, which translates into faster cycle times, more service tickets and higher profits. Looking good and making more money while doing it? Yes, please. 

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NADA Show 2018: A crystal ball into the future of fixed ops

There was a ton of big news from this year’s NADA Show. Much of it revolved around autonomous cars and vehicle technology. As Wes Lutz, this year’s NADA chairman, put it: “The automobile is the most exciting platform for innovation in the next 100 years”.

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How Much Can Your Rotary...Lift? Olympic Edition

As the world gears up for the Winter Olympics, we here at Rotary have been asking ourselves some very serious questions. Who will emerge as the standout athlete? Will the USA win the winter medal count? And, how many gold medals can my SPOA10 pick up? (The answer, btw is 7,745 which would be worth about $4.1 million) 

We did the math on a few other Olympic related items and athletes. You're welcome.

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5 Ways to Reduce Auto Lift Downtime

When something is as low maintenance as an auto lift, you don’t really notice when it’s operating correctly. That’s just what it does. Until it doesn’t.

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Old cars could mean new revenue.

When’s the last time you had a brand new vehicle roll into your shop for repairs? It’s probably not an everyday occurrence. In fact, it’s probably more rare than a ’69 Camaro ZL-1. After all, new cars typically go to dealership service departments for their first couple of years. 

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