Do You Have a Maintenance Plan in Place?

Let’s talk about maintenance. Some view it as a hassle and something that is only done when absolutely necessary. Others see it as a necessity, a basic function required to keep an operation running smoothly. Every industry and every product is different. But one thing is for sure, in order to keep your shop running at peak performance, some type of maintenance will be required. When looking at options, there are three main maintenance theories followed, all of which have both positive and negative aspects.

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90 Second Know Hows

How many times have you found yourself Googling, “how to change the element in your hot water heater”, or “easiest way to peel a boiled egg?” How great is it when a video pops up with a person to give you step-by-step instructions? Well we feel the same way. In fact, we have taken everyone’s love for how-to videos and made our own library. Rotary is proud to introduce a new video series called “90 Second Know Hows.”

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Lifts for Trucks: 3 Important Safety Tips

Safety is a priority at every shop, and when it comes to lifting heavy-duty trucks, it’s even more important. When they’re operated correctly, truck lifts can actually reduce injuries. Using a lift designed to hoist very heavy vehicles is much safer than rolling under them with a creeper or using a makeshift lift solution. But you need to make sure you’ve got that correctly part down. Start by following these safety tips.

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Break It Down: Helping Customers Understand Auto Repair Estimates

Satisfying your customers is all about trust. But since your customers are unlikely to have the knowledge about vehicle repair that you do, how do you help them understand why a complicated repair is necessary? Here are a few tips to help you break down complicated auto repair estimates.

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Sky’s the Limit on Outside Lifts

Can I install a lift outside? If I do, will it void my warranty? These are common questions we get on our website, and the answer is…maybe! First we have to set some terminology. “Outside” for our discussion will be just that; outdoors, with no cover, no overhang and no protection from the elements. “Open Air” is not in a building proper, but does have a roof or overhead cover of some sort and has protection from the elements; especially rain and/or snow. So the long and short of it: No to an outside lift, Yes for an open air lift.

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Rust Resistors: Corrosion Prevention in Inground Lifts

Inground lifts are a huge benefit to shops. They can handle the biggest of the big lifting jobs and then go into hiding for a clean, uncluttered work area. Plus, the best ones are speedy and easy to use. And when you make an investment in an inground lift, you expect it to stand up to repeated use and be a part of your arsenal for years to come. Along with superior design and construction, the key to long-term durability is corrosion prevention – rust is a four-letter word for lifts.

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Gifts for lift owners: What to get the automotive lift owner in your life

Are you scrambling for last minute gift ideas? Do you know someone that owns a shop or has a lift in their garage? Stop scrambling and check out our list of ideas for the automotive lift owner in your life. We are here to help. Here are our top 5 gift ideas that any shop owner would love to receive.

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Why service parts should be important to you

What’s one of the most important things you think about after making a major purchase? For us, we think about service. We think about how we can be there for our customers when they need assistance. We believe you think about that too but many times this is an afterthought in the buying process. We know it’s easy to look past when we are in decision mode. So, in case you weren’t aware, we’d like to make sure you know what you’re getting from Rotary Lift – when it comes to service parts.

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Choose OE Parts to Maintain Automobile Lifts Certification

Once a certified lift is installed, it is up to you to maintain it properly. Installing aftermarket replacement parts on a vehicle lift can invalidate that lift’s certification, as well as put safety and lift performance at risk. For this reason, Rotary Lift recommends using only original equipment (OE) replacement parts to ensure proper fit and function on any brand of lift.
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Shockwave™ at work for Ed Morse Cadillac - Car Lift Review


Gene_ByrdHearing real world examples of how something works always helps when you're getting ready to make a decision. We had the chance to speak with Gene Byrd, Fixed Operations Director for Ed Morse Automotive Group and talk about his experience with Rotary Lift's Shockwave™ Equipped Smartlift®.  Gene oversees all of the service, parts and collision centers for the Ed Morse Group. They have 39 bays and 22 technicians at their Tampa location. 

Gene gave us his insights into how this addition has helped his shop and improved their service department in many ways.

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