Customers Talk, Rotary Listens

Every time a technician raises a vehicle for service on a lift, standard industry safety practices require that the lift be “lowered to locks” before starting work. To do this, ...
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Product Spotlight: RLP77

To say “dynamite comes in small packages” may be the greatest understatement ever made if referring to Rotary’s new RLP77. Rotary recently introduced this all new double ...
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Product Spotlight: SM30 4-Post Lift

Let’s say that you were about to open a vehicle service shop. You want the ability to service a wide variety of vehicles such as cars, light trucks, and SUV’s, but you also ...
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Get the Most Out of Your Shop with AssistPRO™

Just about every shop has, sitting in the corner, that stack of used tires or the dented filing cabinet with nothing in it but a pair of chemistry class safety goggles. You are ...
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Creating Your "Dream Shop"

Close your eyes for a moment, and visualize your dream shop. Got it? We know you have at least 10 shiny new Rotary’s in there, that’s a given, but what else did you envision? ...
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RAI Spotlight: Pacific Lift and Equipment Company

When you think of California, what comes to mind- Hollywood, a hillside mansion, the cast of 90210? Probably all of the above, but what about a family owned and operated ...
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Improving the Repair Experience for Women

There’s a widely held belief that women aren’t treated fairly when it comes to vehicle repairs, and there’s some evidence to support that assumption. For instance, a recent ...
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Real-world Benefits of Shockwave Automotive Lifts

We designed our ShockwaveTM automotive lifts to help dealers and repair shops get more done, and we could say plenty about why we love them. But how about we shut our traps for ...
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Faster Service Key to Higher Profits

A growing number of North American dealers are trying to increase business by providing faster service to their customers. This expedited service is frequently delivered ...
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Dealer Answers: Upgrade Your Facility Without Adding Space

Rotary Lift’s narrow ATO7 7,000 lb. capacity two-post lift provides an ideal solution for dealers updating older facilities or just looking to save space. The lift can pick up ...
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