The Force Behind the Lift - Meet Fernando Rubio

A look at the people that make Rotary Lift

Today we're speaking with Fernando Rubio, international sales & service specialist with Rotary Lift.


Fernando is a key member of our international staff, here in Madison, Indiana. Not only does he handle many questions from all over the world but he is also bilingual - English & Spanish. His ability to take care of our customers, no matter the language, is something we are proud to have at Rotary Lift. So we sat down with Fernando to learn more about him. We hope you enjoy our Q&A with him!

Q:  What are your responsibilities here at Rotary?

Fernando:  International sales and technical services assistance

Q:  What do you enjoy about your job?

Fernando:  I enjoy helping people find answers to their questions or needs. I have enjoyed learning that the only factual differences between us and others is the language – we all want the same thing – good life – good health - love and peace.

Q:  What areas of the world do you handle?

Fernando:  My regular territories are Canada, Mexico, Central America, Chile and Argentina - including the Caribbean, Australia and New Zealand. I also assist our international offices Asia, Germany, Brazil, and UK.

Q:  What is one fun fact about you that people may not know?

Fernando:  I am all about having more fun than people think – I am afraid people perceive me as being too serious most of the time. I like doing things “outside the box”. I always ask “why not”?

Q:  Tell us about a hobby of yours?

Fernando:  I love riding my motorcycle and playing my congas.

Q:  Who's your favorite band or musician?

Fernando:  Actually it depends on the mood. I love the Blues, as well as other genres such as Classic Rock – Alternative – Americana. Artists would be a very wide range because there are artists that have one or two hits that I really care for and nothing else – for example “Ground Control to Major Tom” is the only David Bowie song I like; another is “Beth” by KISS, or In-A-Gadda-Da-Vida by Iron Butterfly, and others. As for artists, I like George Harrison, John Lennon, Eric Clapton, Joe Bonamassa, John De Kadt, Nora Jones, Santana, Michael Jackson, Tina Turner, and of course Stevie Nicks J, and more.

Q:  What’s your favorite vacation spot?

Fernando:  I have been in a lot of beautiful locations – but a favorite is yet to be found – has to have mountains and the ocean next to each other with a lonely cabin snuggled therein. Life would be without rules...the hunt continues.

Q:  If you purchased one Rotary Lift product what would it be? Why?

Fernando:  It would be a new design. Single post surface mounted with two arms. The arms would be retractable to swing up and towards the column. Each arm would be long enough to support a pair of pads similar to the MPs we use now. MPs would be made of hi strength plastic/polymers. This would take up less room, ease in operation and different. Model number would be “RUBESPOST”.


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