Rotary Lifts are built up to a standard, not down to a price


In 1925, our founder, Peter Lunati, designed and patented the world’s first hydraulic automotive lift. Not long after that, in 1936, our marketing forefathers, while advertising the “Free-Wheel Superstructure” said that “Rotary Lifts are built up to a standard, not down to a price.” Truer words were never written.

Rotary-Lift-Brochure-1936-Next year, we will celebrate our 90th year of building the world’s best and most trusted lifts. In all those years, so much has changed, yet one thing remains the same…Rotary Lift’s commitment to building a quality product that will serve your business years into the future.

Whether you’re investing in our Shockwave™ Equipped two-post, our revolutionary Smartlift® inground, Mach™ series mobile columns or the all new third generation Mod35 heavy-duty modular inground lift, you’re getting the best lifting technology your money can buy. With every Rotary Lift purchase, you not only get 90 years of lift building expertise, you get the industry’s best service and support network, the strongest warranty and 400 of the most dedicated employees you’ll find anywhere – right in Madison, Indiana.

Today, it’s easy to cut corners by using inferior components or by reducing the amount of R&D and cycle testing you do on a new product. But that’s not the Rotary way and our way has been time tested for nearly 90 years.

So, in the end, can you buy a cheaper lift? Yes. Yes you can. The real question is, should you?

Rotary Lifts are built up to a standard, not down to a price — was true in 1936 and is still true today.


Lift Buyer's Guide