What Ben Franklin can tell you about fleet maintenance.

Ben Franklin was a patriot, a statesman and packed more wisdom into his writings than most Americans before or since. Every shop should have at least one of his quotes framed ...
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Five productivity tips to help offset rising parts and labor costs.

A lot of things are looking up. Unfortunately, that’s not as great as it sounds for shop owners, because a couple of those things are the cost of parts and labor. A recent study
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Force Behind the Lift: Intern Edition

Here at Rotary we are pleased to offer internships to some of the best and brightest college students, so that they may gain valuable work experience from the makers of the ...
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Time to Take a (Jack) Stand

Jack stands may very well be the unsung heroes of the lift industry. Their simple, yet rugged design lends them to years of service in your garage. They can be that extra set ...
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With Lift Accessories, it’s Always Function Over Form

A rifle in the hands of a good marksmen is capable of hitting targets at a great distance. If you take the same ...
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Are Mobile Column Lifts Right for You?

Many shop owners and managers are investing in mobile column lifts for an array of benefits, like expanding business and increasing their services. But how do you know if this ...
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You Don’t Need a Supplier. You Need a Partner.

There are two types of equipment manufacturers in the auto repair industry: suppliers and partners. Suppliers make equipment and sell it to you. That’s it. They’re worried ...
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Technology Can Make Shop Life (and Profitability) Easier

When you hear the word “technology” these days, you probably think of a new kind of phone. Or a vacuum cleaner that automatically cleans without you pushing it. Or maybe even ...
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Force Behind the Lift: Chelsea Ebley

Donde esta la bibloteca? Or, Rotary Lifts son el numero uno? Did you catch that? Some of our readers may but others might think it a series of typos. Being the World’s Most ...
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Do Smaller Lifts Mean You Should Use Less Space … or More?

There’s no question that choosing a lift that takes up less space can be a smart business move. Our narrow inground SmartLifts keep your shop uncluttered and take up just 11 ...
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