The Blueprint

The Five Ws of Wheel Service

By: Rotary Lift on 08/31/17 13:35

Wheel service. If you’ve recently added it to your shop’s offerings, you’re probably very glad you did. If you haven’t added it yet, a lot of your competition is probably very ...

Be a Better Boss, So Your Techs Don’t Look for Another One

By: Rotary Lift on 08/29/17 15:17

The New York Times isn’t exactly the first place you think about when it comes to automotive news. But several months ago, that’s exactly who sounded the warning alarm about ...

Start thinking outside the bay.

By: Rotary Lift on 08/15/17 12:54

“I need to spend more time indoors under fluorescent lighting.” Chances are, you didn’t make that particular resolution for the New Year’s back in January. But you probably did ...

Customer Spotlight: Windy City Limousine

By: Rotary Lift on 08/07/17 15:26

If you live in the Chicago area or you're a White Sox fan, then you know George Jacobs. No? Well, you probably recognize him as the “M&M Guy.” George is known for his bold M&M ...

“Truck Technology” is not an oxymoron.

By: Rotary Lift on 08/02/17 10:30

In 1956, the Federal Aid Highway Act lays the groundwork for what we know as the Interstate Highway System. Its design and engineering was one of the largest technological ...

Force Behind the Lift: Allison Wyne

By: The Rotary Lift Team on 07/28/17 13:10

Pop quiz; How many lift models and variations does Rotary offer? Know the answer? If you do, then you are true blue Rotary fan. Being the leader in the lift industry we’ve got ...

Product Spotlight: MACH™ Flex Mobile Columns Powered by RedFire™

By: Rotary Lift on 07/26/17 15:00

What features or benefits do you look for when deciding on new mobile column lifts? Do you want them to be easily adjustable and a breeze to roll around? How about quick setup ...

What Ben Franklin can tell you about fleet maintenance.

By: Rotary Lift on 07/12/17 16:15

Ben Franklin was a patriot, a statesman and packed more wisdom into his writings than most Americans before or since. Every shop should have at least one of his quotes framed ...

Five productivity tips to help offset rising parts and labor costs.

By: Rotary Lift on 07/07/17 16:25

A lot of things are looking up. Unfortunately, that’s not as great as it sounds for shop owners, because a couple of those things are the cost of parts and labor. A recent study

Force Behind the Lift: Intern Edition

By: Rotary Lift on 06/29/17 16:40

Here at Rotary we are pleased to offer internships to some of the best and brightest college students, so that they may gain valuable work experience from the makers of the ...

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The Five Ws of Wheel Service

Be a Better Boss, So Your Techs Don’t Look for Another One

Start thinking outside the bay.

Customer Spotlight: Windy City Limousine

“Truck Technology” is not an oxymoron.

Force Behind the Lift: Allison Wyne

Product Spotlight: MACH™ Flex Mobile Columns Powered by RedFire™

What Ben Franklin can tell you about fleet maintenance.

Five productivity tips to help offset rising parts and labor costs.

Force Behind the Lift: Intern Edition

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