Force Behind the Lift: Allison Wyne

Pop quiz; How many lift models and variations does Rotary offer? Know the answer? If you do, then you are true blue Rotary fan. Being the leader in the lift industry we’ve got ...
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A Heavy Duty Tire Changer Can Change Everything

It’s 2017. Technology has improved almost every aspect of our lives. In fact, it’s hard to think of one thing that isn’t better now than it was a few decades ago. TVs. Phones. ...
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Product Spotlight: MACH™ Flex Mobile Columns Powered by RedFire™

What features or benefits do you look for when deciding on new mobile column lifts? Do you want them to be easily adjustable and a breeze to roll around? How about quick setup ...
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What Ben Franklin can tell you about fleet maintenance.

Ben Franklin was a patriot, a statesman and packed more wisdom into his writings than most Americans before or since. Every shop should have at least one of his quotes framed ...
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Five productivity tips to help offset rising parts and labor costs.

A lot of things are looking up. Unfortunately, that’s not as great as it sounds for shop owners, because a couple of those things are the cost of parts and labor. A recent study
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Free Wheel Service eBooks: Balancers & Changers

Often seen and sold together, you normally wouldn’t purchase a tire changer without a balancer. The two go hand in hand. There are a lot of options and questions to consider ...
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Force Behind the Lift: Intern Edition

Here at Rotary we are pleased to offer internships to some of the best and brightest college students, so that they may gain valuable work experience from the makers of the ...
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Time to Take a (Jack) Stand

Jack stands may very well be the unsung heroes of the lift industry. Their simple, yet rugged design lends them to years of service in your garage. They can be that extra set ...
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With Lift Accessories, it’s Always Function Over Form

A rifle in the hands of a good marksmen is capable of hitting targets at a great distance. If you take the same ...
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Are Mobile Column Lifts Right for You?

Many shop owners and managers are investing in mobile column lifts for an array of benefits, like expanding business and increasing their services. But how do you know if this ...
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