The Blueprint

Add Revenue by Servicing Medium-Duty Trucks

By: The Rotary Lift Team on 07/23/18 14:00

Expanding your service capabilities beyond light-duty trucks can prove to be lucrative, thanks to strong sales that show medium-duty trucks—ranging from 10,001 to 26,000 pounds ...

Six reasons to consider upgrading your alignment equipment. [Video]

By: The Rotary Lift Team on 07/02/18 9:39

For years, the technology behind alignment equipment has advanced one small improvement at a time. Recently, big strides have been made in alignment to help shops save space ...

5 signs that your vehicle lift needs to be repaired.

By: The Rotary Lift Team on 06/27/18 7:30

There are very few pieces of equipment in your shop that are as important as your vehicle lifts. They let you perform service and repairs efficiently, profitably and with ...

Why Faster Is Better for Technicians, Shops and Customers

By: The Rotary Lift Team on 05/02/18 8:05

Faster service can make the shop and the technician more money, while also making customers happier. Of all the shop tools available, a vehicle lift offers the greatest ...

Top 10 Rotary Lift Accessories

By: The Rotary Lift Team on 04/30/18 15:00

In general, accessories are like the exclamation point on an outfit – they help complement the base package and pull everything together. In the case of lift accessories, they ...

NADA Show 2018: A crystal ball into the future of fixed ops

By: The Rotary Lift Team on 04/20/18 8:30

There was a ton of big news from this year’s NADA Show. Much of it revolved around autonomous cars and vehicle technology. As Wes Lutz, this year’s NADA chairman, put it: “The ...

Lift and Wheel Service on Display at NADA Expo and ATD Show

By: The Rotary Lift Team on 03/20/18 8:30

The Rotary and Chief booth at the NADA Expo and ATD Show at the Las Vegas Convention Center may resemble a trip to Paris more than a trip to a trade conference, thanks to the ...

How Much Can Your Rotary...Lift? Olympic Edition

By: The Rotary Lift Team on 02/09/18 14:00

As the world gears up for the Winter Olympics, we here at Rotary have been asking ourselves some very serious questions. Who will emerge as the standout athlete? Will the USA ...

Product Spotlight: R501N Speedchanger HD

By: The Rotary Lift Team on 02/01/18 19:00

Flipping tires may sound like a good workout for some people, but force those same people to do it for a living, and their views may change. However, that’s a daily occurrence ...

The Importance of ALI to the Lift Industry

By: The Rotary Lift Team on 01/30/18 16:46

ALI stands for Automotive Lift Institute. It was formed in 1945 by nine U.S. lift manufacturers who agreed to work together for the common good in order to develop a new trade ...

Add Revenue by Servicing Medium-Duty Trucks

Six reasons to consider upgrading your alignment equipment. [Video]

5 signs that your vehicle lift needs to be repaired.

Why Faster Is Better for Technicians, Shops and Customers

Top 10 Rotary Lift Accessories

NADA Show 2018: A crystal ball into the future of fixed ops

Lift and Wheel Service on Display at NADA Expo and ATD Show

How Much Can Your Rotary...Lift? Olympic Edition

Product Spotlight: R501N Speedchanger HD

The Importance of ALI to the Lift Industry

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