Product Spotlight: EFX60™

There are two ways to describe Rotary’s EFX60; durable and versatile. Rotary, the industry leader in innovation, added to their already stellar line of heavy duty inground lifts ...
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Make the Most of Your Time at NADA 2016

If you’re scheduled to attend the NADA Convention and Expo, you already know it’s a great place to get inspired and gain knowledge that will help you grow your dealership. And ...
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Force Behind the Lift: Julie Moore

When you think of a credit specialist, images of vast call centers and thick accented operators come to mind. Maybe someone sitting in a glass office determining how much they ...
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Get the Most Out of Your Shop with AssistPRO™

Just about every shop has, sitting in the corner, that stack of used tires or the dented filing cabinet with nothing in it but a pair of chemistry class safety goggles. You are ...
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Creating Your "Dream Shop"

Close your eyes for a moment, and visualize your dream shop. Got it? We know you have at least 10 shiny new Rotary’s in there, that’s a given, but what else did you envision? ...
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RAI Spotlight: Pacific Lift and Equipment Company

When you think of California, what comes to mind- Hollywood, a hillside mansion, the cast of 90210? Probably all of the above, but what about a family owned and operated ...
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Product Spotlight: MACH™ Mobile Column Lifts

Productivity, space savings, versatility, and concern for the environment are key components to consider when investing in a new heavy-duty lift. Rotary, a company known for ...
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Choosing the Best Lifts for School Bus Maintenance

When dealing with school buses, safety is a top priority. From parents to drivers, everyone wants them to run properly and get our kids securely from point A to point B. If you’re ...
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See You at the TMC Transportation Technology Exhibition!

The Technology and Maintenance Council annual meeting and exhibition is coming up fast! Join us February 29-March 3 at Nashville’s Music City Center. Whether you’re a TMC ...
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The Force Behind the Lift: Kyle Bipes

What makes for a strong company? Reliable products, good marketing, a solid sales team; all of those for sure, but what about after the sale? Many say how a company takes care ...
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