Force Behind the Lift: Andrew Bear

What makes for a strong company? Reliable products, good marketing, a solid sales team; all of those for sure, but what about after the sale? Many say how a company takes care ...
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Product Spotlight: Line Light 4 Tech Lights

Sometimes the littlest things can make the biggest difference. To an outsider, lighting might not seem like a huge deal in auto repair, but if you’ve worked under a truck ...
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Product Spotlight: V-REX Vertical Rise Platform Lift

When you need to lift the heaviest vehicles, you need equipment you can rely on. Our newest drive-on lift is built for the toughest jobs. The V-REX is available in 44,000, ...
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Increase Versatility with Four-Post Lift Accessories

Four-post lifts are a staple in some shops. They accommodate vehicles and repairs that might be more difficult to do on a two-post lift, and they’re very easy to use. It’s ...
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The Force Behind the Lift: Intern Edition

Here at Rotary we are pleased to offer internships to some of the best and brightest college students, so that they may gain valuable work experience from the makers of the ...
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4-Post Lifts Offer Versatility for Your Shop

When you make an investment in a piece of equipment for your shop, you hope your techs will get a lot of use out of it. After all, the more they use it, the more it’s ...
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3 Tips to Provide 5-star Customer Service

In a business that relies heavily on referrals and repeat clients, customer service is king. In the repair industry, there are some basics you must meet. You need a friendly ...
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Four-Post Lift Buyers Guide [Free Ebook]

Your techs use the lifts in your shop all day, every day. In fact, they’re probably the most used pieces of equipment there. And because they use them so often, it’s important ...
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Customers Talk, Rotary Listens

Every time a technician raises a vehicle for service on a lift, standard industry safety practices require that the lift be “lowered to locks” before starting work. To do this, ...
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What Can Your Rotary Lift....Lift?

You know the vehicle lift in your shop can handle a lot. You’ve seen it lift cars or trucks or busses and more. But what about more practical uses? How many footballs could it ...
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