What you need to know about wheel service equipment. [infographic]

Wheel and tire service accounts for 20% of all aftermarket parts purchases. For decades, many shops have relied on this service as a good source of revenue. That opportunity is ...
Read More

What's So Special About Rotary Authorized Installers?

So, after doing all the homework, you have made the right decision and decided to buy a Rotary Lift. Get ready for years of lifting ease. Our lifts have many great options and ...
Read More

3 Reasons to Embrace Wheel Service

Most shop owners and techs in the auto repair world know a bit about wheel and tire repair. They see it as a service they can offer their customers who are coming in for other ...
Read More

5 tips for recruiting heavy duty mechanics

Staffing is a pain point for many businesses across a variety of industries, but it’s particularly challenging in the heavy duty repair business. The Bureau of Labor and ...
Read More

5 Ways to Reduce Auto Lift Downtime

When something is as low maintenance as an auto lift, you don’t really notice when it’s operating correctly. That’s just what it does. Until it doesn’t.
Read More

Force Behind the Lift: Allison Wyne

Pop quiz; How many lift models and variations does Rotary offer? Know the answer? If you do, then you are true blue Rotary fan. Being the leader in the lift industry we’ve got ...
Read More

Free Wheel Service eBooks: Balancers & Changers

Often seen and sold together, you normally wouldn’t purchase a tire changer without a balancer. The two go hand in hand. There are a lot of options and questions to consider ...
Read More

Are Mobile Column Lifts Right for You?

Many shop owners and managers are investing in mobile column lifts for an array of benefits, like expanding business and increasing their services. But how do you know if this ...
Read More

Force Behind the Lift: Chelsea Ebley

Donde esta la bibloteca? Or, Rotary Lifts son el numero uno? Did you catch that? Some of our readers may but others might think it a series of typos. Being the World’s Most ...
Read More

Do Smaller Lifts Mean You Should Use Less Space … or More?

There’s no question that choosing a lift that takes up less space can be a smart business move. Our narrow inground SmartLifts keep your shop uncluttered and take up just 11 ...
Read More