When it comes to lifts, a multitasker might be perfect for your fleet.

Do you have more types of vehicles to service than you have techs? Are you just as likely to have a 5 ton truck waiting for a bay as you are a 4 cylinder passenger vehicle? ...
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Why Faster Is Better for Technicians, Shops and Customers

Faster service can make the shop and the technician more money, while also making customers happier. Of all the shop tools available, a vehicle lift offers the greatest ...
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Top 10 Rotary Lift Accessories

In general, accessories are like the exclamation point on an outfit – they help complement the base package and pull everything together. In the case of lift accessories, they ...
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How do you know when it’s time to replace your wheel equipment?

We don’t know of any shop owners who wake up and think: “You know, after I have my morning cup of coffee, I think I’ll drop a load of cash into some new equipment just for the ...
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NADA Show 2018: A crystal ball into the future of fixed ops

There was a ton of big news from this year’s NADA Show. Much of it revolved around autonomous cars and vehicle technology. As Wes Lutz, this year’s NADA chairman, put it: “The ...
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Lift and Wheel Service on Display at NADA Expo and ATD Show

The Rotary and Chief booth at the NADA Expo and ATD Show at the Las Vegas Convention Center may resemble a trip to Paris more than a trip to a trade conference, thanks to the ...
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How Much Can Your Rotary...Lift? Olympic Edition

As the world gears up for the Winter Olympics, we here at Rotary have been asking ourselves some very serious questions. Who will emerge as the standout athlete? Will the USA ...
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Product Spotlight: R501N Speedchanger HD

Flipping tires may sound like a good workout for some people, but force those same people to do it for a living, and their views may change. However, that’s a daily occurrence ...
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The Importance of ALI to the Lift Industry

ALI stands for Automotive Lift Institute. It was formed in 1945 by nine U.S. lift manufacturers who agreed to work together for the common good in order to develop a new trade ...
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What you need to know about wheel service equipment. [infographic]

Wheel and tire service accounts for 20% of all aftermarket parts purchases. For decades, many shops have relied on this service as a good source of revenue. That opportunity is ...
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