Thanking the Veterans Who Lift Our Company and Country

There are a lot of men and women at Rotary Lift who go above and beyond to make our customers happy and our products the very best. This Veterans Day, we’re especially grateful ...
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The Real Cost of an Auto Lift

When it's time to buy a new auto lift, remember this truth: You won’t find the cost on the price tag. Not the whole cost, anyway. If you’ve ever owned a lift – or any other ...
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Our Top 4 Training Tips for Mobile Lifts

When someone first sees a mobile column lift, they usually think one of two things: There’s no way I’m standing under that! How hard can it be? The truth is, both lines of ...
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How to protect your auto lift investment.

Purchasing a new lift is a big investment. If you want a quality piece of equipment you'll need to drop a considerable amount of money, and once you've got it in your shop, ...
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Rotary SmartLift®: The Wise Choice for Your Business

As a business owner, you have a lot of decisions to make about how to use your resources wisely. Whether you're investing in new employees or essential equipment like car ...
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How to run a safe shop with truck lifts

When you’re working with equipment that weighs upwards of 20,000 or 60,000 lbs., safety should always be on your mind. Is your shop the safest it can be? Are your techs using ...
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Tech Tip: Spot Vehicles Faster

If you've ever had to spot vehicles on an auto lift, you know the stop-and-go dance it takes to get it right.  But it doesn't have to be a guessing game. With a laser spotting ...
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Add Revenue by Servicing Medium-Duty Trucks

Expanding your service capabilities beyond light-duty trucks can prove to be lucrative, thanks to strong sales  that show medium-duty trucks—ranging from 10,001 to 26,000 pounds ...
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Six reasons to consider upgrading your alignment equipment. [Video]

For years, the technology behind alignment equipment has advanced one small improvement at a time. Recently, big strides have been made in alignment to help shops save space ...
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5 signs that your vehicle lift needs to be repaired.

There are very few pieces of equipment in your shop that are as important as your vehicle lifts. They let you perform service and repairs efficiently, profitably and with ...
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