With Lift Accessories, it’s Always Function Over Form

A rifle in the hands of a good marksmen is capable of hitting targets at a great distance. If you take the same ...
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You Don’t Need a Supplier. You Need a Partner.

There are two types of equipment manufacturers in the auto repair industry: suppliers and partners. Suppliers make equipment and sell it to you. That’s it. They’re worried ...
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Technology Can Make Shop Life (and Profitability) Easier

When you hear the word “technology” these days, you probably think of a new kind of phone. Or a vacuum cleaner that automatically cleans without you pushing it. Or maybe even ...
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Make Training a Priority

Recently, all the automakers across the globe decided that they would no longer be designing or manufacturing new vehicle models. The consensus being that their existing ...
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Recruiting is hard. Let's make it easier.

A tech walks into your office and hands you his two weeks notice. That’s never been a fun situation. And according to a recent survey, it’s getting a lot less fun with each ...
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Force Behind the Lift: Jeff Owen

It’s not just our lifts. It’s 90+ years of experience and an obsession for quality that sets Rotary Lift apart from the rest. By having the best, brightest and hardest working ...
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Rotary Lift Warranties: FAQs

Rotary builds the “world’s most trusted lift,” and that is a fact. Many of our lifts sold over 20 years ago are still in use today. We strive to build each lift to highest of ...
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NADA Turning 100

Think of what your 100th birthday would be like…Probably a large cake(capable of holding 100 candles), your children, grandchildren, and great grandchildren huddled around ...
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RAI Spotlight: American Hoist Air & Lube

The state of Michigan has become synonymous with freezing cold temps, giant snow storms, and residents who point to their palm to tell you where they’re from. However, many may ...
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90 Second Know Hows

How many times have you found yourself Googling, “how to change the element in your hot water heater”, or “easiest way to peel a boiled egg?” How great is it when a video pops ...
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