What Ben Franklin can tell you about fleet maintenance.

Ben Franklin was a patriot, a statesman and packed more wisdom into his writings than most Americans before or since. Every shop should have at least one of his quotes framed ...
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Five productivity tips to help offset rising parts and labor costs.

A lot of things are looking up. Unfortunately, that’s not as great as it sounds for shop owners, because a couple of those things are the cost of parts and labor. A recent study
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Force Behind the Lift: Intern Edition

Here at Rotary we are pleased to offer internships to some of the best and brightest college students, so that they may gain valuable work experience from the makers of the ...
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Time to Take a (Jack) Stand

Jack stands may very well be the unsung heroes of the lift industry. Their simple, yet rugged design lends them to years of service in your garage. They can be that extra set ...
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With Lift Accessories, it’s Always Function Over Form

A rifle in the hands of a good marksmen is capable of hitting targets at a great distance. If you take the same ...
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You Don’t Need a Supplier. You Need a Partner.

There are two types of equipment manufacturers in the auto repair industry: suppliers and partners. Suppliers make equipment and sell it to you. That’s it. They’re worried ...
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Technology Can Make Shop Life (and Profitability) Easier

When you hear the word “technology” these days, you probably think of a new kind of phone. Or a vacuum cleaner that automatically cleans without you pushing it. Or maybe even ...
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Make Training a Priority

Recently, all the automakers across the globe decided that they would no longer be designing or manufacturing new vehicle models. The consensus being that their existing ...
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Recruiting is hard. Let's make it easier.

A tech walks into your office and hands you his two weeks notice. That’s never been a fun situation. And according to a recent survey, it’s getting a lot less fun with each ...
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Force Behind the Lift: Jeff Owen

It’s not just our lifts. It’s 90+ years of experience and an obsession for quality that sets Rotary Lift apart from the rest. By having the best, brightest and hardest working ...
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