Shopping for a Lift? Start Here.

Increase tire sales and services with TreadScan™

Get to Know Rotary Two-Post Lifts

Thanking the Veterans Who Lift Our Company and Country

The Real Cost of an Auto Lift

Our Top 4 Training Tips for Mobile Lifts

How to protect your auto lift investment.

Rotary SmartLift®: The Wise Choice for Your Business

The Real Cost of Fleet Downtime

How to run a safe shop with truck lifts

Tech Tip: Spot Vehicles Faster

Add Revenue by Servicing Medium-Duty Trucks

Six reasons to consider upgrading your alignment equipment. [Video]

5 signs that your vehicle lift needs to be repaired.

When it comes to lifts, a multitasker might be perfect for your fleet.

Why Faster Is Better for Technicians, Shops and Customers

Top 10 Rotary Lift Accessories

How do you know when it’s time to replace your wheel equipment?

NADA Show 2018: A crystal ball into the future of fixed ops

Lift and Wheel Service on Display at NADA Expo and ATD Show

How Much Can Your Rotary...Lift? Olympic Edition

Product Spotlight: R501N Speedchanger HD

The Importance of ALI to the Lift Industry

Leasing vs. Buying: The Advantages Depend on Your Fleet Size

5 Questions (and Answers) for 2018

Top 5 Blogs of 2017

OEMs Are Showcasing Their 2018 Class 8 Models. And They’re Amazing.

Hybrids and EV Sales Are Electric. Is Your Shop Prepared?

Big Data Could be a Big Problem for Repair Shops

What you need to know about wheel service equipment. [infographic]

What's So Special About Rotary Authorized Installers?

SEMA Show: 2017 Rewind

Let’s get it straight: Alignment for heavy duty rigs saves money.

Product Spotlight: R155 Pro 3D Balancer

Opportunity on the Rise for Service Departments

This Blog was Made for Walking: A Guide to the 2017 SEMA Show

Product Spotlight: Baysaver 3D R1080

Steel Your Nerves: Future Tire Prices Could Rise

2017 APTA Guide

3 Reasons to Embrace Wheel Service

Force Behind the Lift: Stefanie Conner

Don’t let Old Man Winter knock out your fleet.

5 tips for recruiting heavy duty mechanics

5 Ways to Reduce Auto Lift Downtime

The Five Ws of Wheel Service

Be a Better Boss, So Your Techs Don’t Look for Another One

Start thinking outside the bay.

Customer Spotlight: Windy City Limousine

“Truck Technology” is not an oxymoron.

Force Behind the Lift: Allison Wyne

A Heavy Duty Tire Changer Can Change Everything

Product Spotlight: MACH™ Flex Mobile Columns Powered by RedFire™

What Ben Franklin can tell you about fleet maintenance.

Five productivity tips to help offset rising parts and labor costs.

Free Wheel Service eBooks: Balancers & Changers

Force Behind the Lift: Intern Edition

Time to Take a (Jack) Stand

With Lift Accessories, it’s Always Function Over Form

Are Mobile Column Lifts Right for You?

You Don’t Need a Supplier. You Need a Partner.

Technology Can Make Shop Life (and Profitability) Easier

Force Behind the Lift: Chelsea Ebley

Do Smaller Lifts Mean You Should Use Less Space … or More?

Make Training a Priority

Everyone loves specialty wheels—except the people who service them.

Recruiting is hard. Let's make it easier.

Old cars could mean new revenue.

Six Secrets to Successful Mounting and Balancing

Force Behind the Lift: Jeff Owen

Keeping Your Fleet Running with Mobile Columns

Top 3 Reasons to Register Your Rotary Lift

Get ready. Things are about to get heavy.

Wheel Alignments: Roll into More Revenue

Rotary Lift Warranties: FAQs

Cheap Parts Could Cost More in the Long Run

Five Ways to Improve Your Fleet Repair

NADA Turning 100

10 Tips to Increase Safety in Your Shop

Top Blogs of 2016

New Year. New Shop Equipment?

Force Behind the Lift: Josh Scroggins

2016 Rotary Year In Review

The complete lowdown on low-rise lifts

RAI Spotlight: American Hoist Air & Lube

4 Ways to Make Your Fleet Greener

90 Second Know Hows

5 Important Factors Shop Owners Should Consider When Choosing Auto Lifts

3 Accessories to Make Your Tech’s Lives Easier

Designing your shop to increase profits without increasing square footage

Lifts 101: The Basics of Low-rise Lifts

Force Behind the Lift: Aaron Ferguson

3 Reasons Why SEMA Is For You

Inground Lifts: You have questions. We have answers.

Our latest scissor lift cuts through the competition.

Force Behind the Lift: Scott Field

Designing Lifts that Last

Truths and Tips about Customer Service that Drive Business

90 Second Know Hows

Right-Size Your Two-Post Car Lifts

Is a Drive-On Car Lift Right for Your Shop?

Resource Guide: Moving Your Fleet Maintenance In-House

Product Spotlight: Smartlift SL210

90 Second Know How: Two-Post Cable Adjustment

A Quick Guide to a Greener Shop

The Secret to Earning Customer Referrals

Lifting Medium Duty Trucks

Car Lifts Designed For Small Garages

3 Ways Small Shops Can Increase Efficiency

4 Common Questions We Hear About 4-post Lifts

Installing a Platform Lift: 3 Things to Consider

Force Behind the Lift: Andrew Bear

Product Spotlight: Line Light 4 Tech Lights

Product Spotlight: V-REX Vertical Rise Platform Lift

Increase Versatility with Four-Post Lift Accessories

The Force Behind the Lift: Intern Edition

4-Post Lifts Offer Versatility for Your Shop

3 Tips to Provide 5-star Customer Service

Four-Post Lift Buyers Guide [Free Ebook]

Customers Talk, Rotary Listens

What Can Your Rotary Lift....Lift?

Force Behind the Lift: Christina Lagaly

3 Things You Need to Know About Mobile Column Lifts

3 Ways to Keep Up With Industry Changes

Product Spotlight: RLP77

Force Behind the Lift: Anne Brewster

New Ebook: Mobile Column Lift Buyers Guide

Product Spotlight: SM30 4-Post Lift

Do You Have a Maintenance Plan in Place?

Offering the Best Fleet Maintenance Services

Product Spotlight: EFX60™

Make the Most of Your Time at NADA 2016

Force Behind the Lift: Julie Moore

Get the Most Out of Your Shop with AssistPRO™

Creating Your "Dream Shop"

RAI Spotlight: Pacific Lift and Equipment Company

Product Spotlight: MACH™ Mobile Column Lifts

Choosing the Best Lifts for School Bus Maintenance

See You at the TMC Transportation Technology Exhibition!

The Force Behind the Lift: Kyle Bipes

90 Second Know Hows

Better Auto Lifts = Better Productivity

Lifts for Trucks: 3 Important Safety Tips

Break It Down: Helping Customers Understand Auto Repair Estimates

Improving the Repair Experience for Women

Sky’s the Limit on Outside Lifts

5 Ways to Give Your Customer Service Skills a Tune-up

Real-world Benefits of Shockwave Automotive Lifts

3 Ways to Boost Employee Motivation in Your Shop

What is ALI?

The Force Behind the Lift: Allison Hall

RAI Spotlight: Central Nebraska Equipment

Expanding? Don’t Make These Common Mistakes

Product spotlight: AR18 4-Post Alignment Lift

50 Years in the Making…of Lifts

The Why and How of Emergency Vehicle Technician Certification

The Force Behind the Lift - Jared Miller

SEMA Show Survival Guide

Force Behind the Lift: Kim Jones

Is Your Shop Equipped for Free Wheel Lifting?

Rotary MOD35 Testimonial: Dayton RTA

What Lift is Right For You?

Welcome To The Party

Auto Repair Technology and Trends to Know

Introducing the SPOA10-TRIO™

Give Your Brakes, a Break.

Force Behind the Lift: David Fischmer

A Technician's Best Friend: The SPOA10-TRIO™

4 Times Rotary Changed the Auto Lift Game

The Force Behind the Lift: Intern Edition

Product Spotlight: ARO14SW

The Force Behind the Lift- Trey Dolbeare

How to Fit More Lifts in Your Shop

Are You Ready for the Move Toward Taller Vans?

The Force Behind the Lift: Intern Edition

How Much Can Your Vehicle Lift Really Handle?

The Importance of Efficiency in Heavy Duty Shops

The Force Behind the Lift- Barb Greene

Maintain Your Fleet with Wireless Mobile Column Lifts

5 Ways Mobile Lifts Will Make Your Life Easier

Force Behind the Lift - Shaun Runyon

Why Battery-Powered Mobile Lifts are Greener

Force Behind The Lift - Meet Melissa Jackson

Make Your Express Service Bays Even Faster

Asymmetrical vs. Symmetrical Two Post Lifts

10 Things We’ve Learned Through 100 Posts

Rust Resistors: Corrosion Prevention in Inground Lifts

The Force Behind The Lift - Meet Harvey Wilson

The Future of Heavy Duty Truck Lifts

5 Myths About Truck Lifts Debunked

Lift Inspections: A complete list of Rotary Lift affiliated ALI-certified lift inspectors

Raised In Madison: Teamwork and Pride

Upgrading and Maintaining Your Lifts For School Bus Inspections

Faster Service Key to Higher Profits

Your Answer To Servicing High Roof Commercial Vans

Women of Steel: Kim Jones

Dealer Answers: Upgrade Your Facility Without Adding Space

Raised In Madison: Men and Women of Steel

The Force Behind The Lift - Meet Jeff Hay

Used vs. New: Which Car Lift Is The Best Deal?

The Next Big Thing In Lifts

The man that started an industry: Peter Lunati

The Force Behind The Lift - Meet Cody Randall

Choosing the right adapters for your vehicle lift

The Force Behind The Lift - Meet Ashley Cameron

5 answers to the most common FAQs about Two-Post lifts

The Force Behind The Lift - Meet Jeremy Geer

3 can't miss opportunities of the 2015 Work Truck Show

The Force Behind The Lift - Meet Sandy Bruns

How to stabilize a vehicle when removing heavy components

Don’t Let Inspector Clouseau Near Your Vehicle Lifts

Protecting the backbone of your workforce... literally - Wheel Wing™

3 ways to stay-in-touch with Rotary Lift

How to protect your shop - LockLight™

How your heavy-duty truck lift can save you money

Mythbuster: "Facts" about choosing an inground lift that are actually wrong

The Force Behind The Lift - Meet Mark Fitzpatrick

How your truck lift can help you retain the best employees

The Common Tool That Increases Injury Risk – And How Mobile Column Lifts Can Help

The Force Behind The Lift - Meet Christy Roberts

From auto shop equipment to safety: Resolutions for 2015

The Force Behind The Lift - Meet Melissa Brown

Product Spotlight: Y-Lift is a new kind of alignment lift

The Force Behind The Lift - Meet Chuck Luhn

Our top 7 blogs from 2014

The Force Behind the Lift - 5 blogs you can't miss

Gifts for lift owners: What to get the automotive lift owner in your life

The Force Behind The Lift - Meet J.D. Field

Why service parts should be important to you

The Force Behind The Lift - Meet Bob Leitgabel

Fast Service Keeps Customers Coming Back and Spending More (And a Speedy Automotive Lift can Help)

The Force Behind The Lift - Meet Bob Ford

The Force Behind The Lift - Meet Phillip Brittain

Tire Discounters Testimonial - Car Lift Review

The Force Behind The Lift - Meet Brian Kelley

The Force Behind The Lift - Meet Steven Taylor

Choose OE Parts to Maintain Automobile Lifts Certification

The Force Behind The Lift - Meet Bryan Taylor

6 features that reinvented an original - Introducing the MOD35

Making the most of APTA

The Force Behind The Lift - Meet Howard Hinze

Rotary Lifts are built up to a standard, not down to a price

The Force Behind The Lift - Meet Larry Kendall

The Force Behind The Lift - Meet Brad McAlister

Shockwave™ at work for Ed Morse Cadillac - Car Lift Review

The Force Behind The Lift - Meet Doug Spiller

3 Benefits of Rotary® Mobile Column Lifts

The Force Behind The Lift - Meet Trinady Abbott

Product Spotlight: Spotline™ - Improving Setup Time For Car Lifts

Are the Lifts You Work Under Every Day Certified?

The Force Behind the Lift - Meet Fernando Rubio

The Force Behind the Lift - Meet Scott Ferris

The Force Behind the Lift - Meet Sharon Michael

The Force Behind the Lift - Meet Paul De Angelis

Battery powered automotive lifts drive fast service

The Force Behind the Lift - Meet Ron Lainhart

Give Your Service Department a Lift

What is Raised In Madison?

The Force Behind the Lift - Meet Rebecca Sievers

The Force Behind the Lift - Meet Matt Barron

Product Spotlight: SPOA10 - Two Post Lift

The Force Behind the Lift - Meet Gary Lamb

Which auto lift is right for me?

The Force Behind the Lift - Meet Pam Hunter

The Force Behind the Lift - Meet John Bliton

The Force Behind the Lift - Meet Kelsey Greves-Stephens

4 steps to maximize productivity and profitability

The Force Behind the Lift - Meet Gabe Hearne

Product Spotlight: MCH413 Mobile Columns Lift

The Force Behind the Lift - Meet Kathy Brown

The Force Behind the Lift - Meet Yancy York

How Lift Speed Affects Your Shop

9 tips to make the most of WasteExpo

What is the Blueprint?