Most shop owners and techs in the auto repair world know a bit about wheel and tire repair. They see it as a service they can offer their customers who are coming in for other issues. Most view wheel service as a necessity, but not for making money, rather to appease customers who want a one stop shop for general maintenance. What they may not realize is there are many benefits to offering a full line of wheel service in their shops. Here’s why:
Even if you choose not to become a tire dealer, there is still money to be made simply servicing tire and tire related issues. Let’s say your shop has all the work it can handle, and customers aren’t your problem. First off, good for you, however, what if you could add some revenue to the ticket, without raising the cycle time a great deal. If a customer has brake or suspension issues, offering an alignment or balancing package would be a very easy way to add some revenue to a customer’s car thats already on the lift. Or if you need some more customers to fill your schedule, offering wheel service packages such as rotation, balancing and alignment would be a good way to bulk up the number of tickets.
Decrease Cycle Time
Decreasing cycle times is something every shop wants to do. Getting more cars in per week means more money in your pocket. The best way to ensure your cycle times stay a short a possible is to offer a full solution for any repair that may come into you facility. If work you cannot perform is sent elsewhere or worst case, a competitor, you're now at their mercy. Is your business a priority for them? Will it be done to the correct standards, or more important, you standards? These questions and many other can be eliminated, all by keeping the car in your shop, under your care.
When someone asks “Do you know a good mechanic, or shop?” You want that answer to be yes, and your business to be the solution. The best way to make this happen is providing good work, and keeping your customer in mind and offer a complete solution to overall repair. This doesn’t stop with just fixing the vehicle, but making the repair process as trouble-free as possible. Ensuring your customer’s vehicle gets back to them quickly is a great start but what about keeping them from going to another shop? Offering services like tire alignments, balancing and changing allows your customer the convenience of a true one stop shop. This will build trust with your clients, as well as keep them out of competitive shops looking to steal them away.
If you’re taking wheels off rims in your shop now or if you’d like to get started with wheel service, getting your hands on equipment that’ll last a long time is a must. Rotary’s line of wheel service equipment has options to help you gain some of that customer loyalty, increased revenue and round out your business for the future. With Rotary, be prepared to deal with whatever rolls into your shop.