Wheel service. If you’ve recently added it to your shop’s offerings, you’re probably very glad you did. If you haven’t added it yet, a lot of your competition is probably very glad you haven’t. But you probably should.
That’s a lot of “probably.” But wheel service is based in reality. So if you haven’t yet added wheel service—or if you’re wondering if you should expand your current capabilities—let us lay out the reality by answering the five essential questions of anything: Who, What, When, Where and Why. Before we get into other aspects, let’s answer the last question first.
Why should you add or expand wheel service in your shop? This is a question we’ve answered before, so we’ll make it brief. The biggest reason to add wheel service is that you’re losing potential revenue without it. When you have cars on the lift for other services, tire-related issues are literally staring you in the face. It’s very easy to add alignment, rotation or balancing to a brake job. Of course, if you don’t have brake jobs—or any other jobs—keeping your techs busy, wheel service can fill in those holes. Either way you look at it, there’s revenue driving past your bays if you’re not in the wheel service game.
Who should offer wheel service? You. You should offer wheel service. Unless you’re allergic to revenue.
Where should you offer wheel service? In your shop, obviously. More specifically, you should look at the possibility of rearranging your shop floor so that it’s more conducive to the additional service offering. You could change your floor plan to dedicate an entire bay to wheel service, so that the necessary equipment is always within reach. Or you could configure equipment within your shop so that it’s available to multiple bays.
What do you need to offer wheel service? The best equipment possible. Once you begin offering wheel service, that equipment is bound to get used more than you can imagine. So your equipment needs to be easy to use, durable enough for daily use and engineered to last as long as possible. And if you’re in the market for wheel service equipment, you’re in the right place. Rotary offers a full line of wheel balancers, tire changers and alignment systems.
When should you start offering wheel service? Now. Like, right now. Start your new revenue stream as soon as possible.