3 Accessories to Make Your Tech’s Lives Easier

3-1.pngEveryone is looking for ways to make their job easier. Whether it be installing a new computer program, trying out a new traffic app, or switching to a more ergonomic hammer. Whatever your job, or industry, you will always relish a new tool or device to make your day a little better and more productive.

We at Rotary feel the same, that’s why we offer a great line of accessories designed improve the quality of an already stellar lift lineup!
Read More » 0 Comments

Designing your shop to increase profits without increasing square footage

When it comes to your shop, size matters. Bigger is better. And bigger often means the difference between your shop shutting its doors and your shop thriving well into the future. Just ask one of the 6,000 smaller shops that closed between 2008 and 2014. That’s right. Around 6,000 shops went out of business in less than six years. Here’s something even more mindboggling: During that same time, the number of bays in repair shops across the country grew by around 13,000.

Read More » 0 Comments

Lifts 101: The Basics of Low-rise Lifts

Inground or four-post auto lifts offer a lot of pick-up power and height, but sometimes a low or midrise lift is exactly what you need. These light-duty lifts are perfect for quick service work like brake and tire jobs, body repairs, or estimating, usually lifting vehicles two to four feet off the ground. Lifts in this category offer productivity benefits over jacks without the financial commitment of other lifts, and there’s a lot to love about them:

Read More » 0 Comments

Force Behind the Lift: Aaron Ferguson

When you think of a company’s IT department, images of socially awkward young men who make fun of those who need help with their computer may come to mind. At Rotary Lift however, that description couldn’t be further from the truth. With technology evolving so rapidly, 2 new models of iPhone have been released since you began reading this blog, means a competent, collaborative and flexible IT department is a must for survival. From trouble shooting multiple brands of hardware and devices, to being experts on all programs under the sun, the IT department really is the digital lifeblood that runs a company.   

On the front lines of Information Technology at Rotary is Aaron Ferguson. Aaron is our IT Supervisor and resident “techie.” So let’s take a few minutes to get to know more about the guy who so graciously looks the other way when reviewing our internet browser history.
Read More » 0 Comments

5 Ways to Reduce Auto Lift Downtime

When something is as low maintenance as an auto lift, you don’t really notice when it’s operating correctly. That’s just what it does. Until it doesn’t.

Read More » 0 Comments

3 Reasons Why SEMA Is For You

Being a part of SEMA every year reinforces to us why you should be there too! The opportunity to see new and improved products and network with industry professionals are just a few of the reasons to go to this awesome show! Just in case you aren't sure what the SEMA show is about we figured they say it best.

 "The SEMA Show is the premier automotive specialty products trade event in the world (PLEASE NOTE: THE SEMA SHOW IS NOT OPEN TO THE GENERAL PUBLIC). It draws the industry’s brightest minds and hottest products to one place, the Las Vegas Convention Center. As part of the AAIW, the SEMA Show attracts more than 100,000 industry leaders from more than 100 countries for unlimited profit opportunities in the automotive, truck and SUV, powersports, and RV markets." - www.semashow.com

Read More » 0 Comments

Inground Lifts: You have questions. We have answers.

If there’s one thing classic television can teach us, it’s that sometimes you need “just the facts.” So if you’re contemplating a new inground lift for your shop but you’re still doing a little detective work before you pull the trigger, you’re in the right place. We’ll give you a little history on the inground lift (spoiler alert: that history starts with us). Then we’ll let you know what you should look for before your purchase, as well as what you can expect from a Rotary Inground Lift.

Read More » 0 Comments

Our latest scissor lift cuts through the competition.

Typically, we bring you good advice and tips for running your shop. Today is no different. It’s just that the best advice and biggest tip we can give you right now is to check out our new low-profile, double scissor lift with the industry’s most innovative equalization and locking systems—the Rotary Lift RLP77 Double Scissor Lift.

Read More » 0 Comments

Force Behind the Lift: Scott Field

Does your typical day consist of blogging, writing emails and scrolling through multiple social media outlets like Facebook, Twitter and Instagram? If no, then you are probably an adult with a normal career; if you answered yes, you are either a teenager between the ages of 13-15 or you are a Content Marketing Strategist.

Today we talk with Rotary's Content Marketing Specialist, Scott Field. Though many aspects of his job may seem more suited for one of today's youth, he is in fact responsible for much of the content that is disseminated through our multiple media channels. So let's take some time to get to know the guy whos greatest work achievement was getting more than 3,000 Facebook likes on a "car lift selfie."

Read More » 0 Comments

Designing Lifts that Last


As the manufacturer of the World’s most Trusted Lift, and the leader in the lift industry, we take the quality and dependability of our lifts very seriously.  From conception, to engineering, to testing and production launch, the design process for a Rotary lift is focused on delivering a high value product.  At Rotary, we want our lifts to perform to both our customer’s standards, as well as our own. 

Read More » 1 Comments