Product Spotlight: Baysaver 3D R1080

Have you ever asked yourself this question: “How can my shop be more productive?” Let’s assume the obvious; your shop is full of Rotary Lifts that run flawlessly and that your techs are the best at what they do. What can you do to increase your shop’s productivity and ultimately profits? Answer, wheel service, specifically alignments. With Rotary’s new Baysaver 3D R1080 Wheel Alignment System, productivity for your shop increases, space doesn’t.

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Old cars could mean new revenue.

When’s the last time you had a brand new vehicle roll into your shop for repairs? It’s probably not an everyday occurrence. In fact, it’s probably more rare than a ’69 Camaro ZL-1. After all, new cars typically go to dealership service departments for their first couple of years. 

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Six Secrets to Successful Mounting and Balancing

Whether you’ve mounted and balanced tires for years or your shop is just starting to consider tire work as another revenue stream, there are some simple questions to ask yourself when mounting and balancing tires.

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Force Behind the Lift: Jeff Owen

It’s not just our lifts. It’s 90+ years of experience and an obsession for quality that sets Rotary Lift apart from the rest. By having the best, brightest and hardest working people in the industry, Rotary lifts have set the standard for quality, ingenuity and value for anyone who owns or works in a light- or heavy-duty vehicle repair shop. So, to us it’s more than just a lift. And around here, “good enough” doesn’t cut it. To the men and women who work here it’s about reputation. We’re craftsmen who take pride in our work, so you can take pride in yours.

Today we talk with Jeff Owen, a longtime employee of Rotary and to call him a car guy, might be a bit of an understatement. So, let’s take a few minutes to get to know the people who make Rotary Lifts legendary.

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5 tips for recruiting heavy duty mechanics

Staffing is a pain point for many businesses across a variety of industries, but it’s particularly challenging in the heavy duty repair business. The Bureau of Labor and Statistics estimates the industry will average 7,500 job openings annually through 2022. That’s a lot of positions to fill. If you’ve been tasked with hiring quality heavy duty mechanics, you may already be seeing the widening gap between the number of positions that need to be filled and the number of people in line for them. So how do you make the most of the pool that is available? Follow these tips for recruiting the best heavy duty mechanics.

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Keeping Your Fleet Running with Mobile Columns

If you’re responsible for maintaining a fleet, seeing a line of trucks waiting for repairs or maintenance is enough to make a grown man cry. Or at least cause some mild anxiety. Trucks that are sitting aren’t bringing in money. If a vehicle does have to take a time-out for maintenance or repairs, it’s important to keep that downtime as short as possible. Get them in, get them out, and keep them moving.


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Top 3 Reasons to Register Your Rotary Lift

We know you are a thinker, a person who researches and cares about quality. How do we know this? Well, you bought a Rotary.  Enough said. You’ve made a wise decision and a great invest for the future of your shop. Whether your lift was installed by one of our talented and factory trained RAI’s, or you’re the DIY type, get ready to start increasing that bottom line. The only thing left to do is register that bad boy with Rotary.

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Get ready. Things are about to get heavy.

In 1975, C.W. McCall released “Convoy”—an epic country song (that became a not-so-epic movie) about big trucks rolling across the nation in a line like a cross-country truck parade. Now it’s 42 years later, and it feels like that convoy might soon be rolling its way right into your shop.

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Wheel Alignments: Roll into More Revenue

Tire margins are getting tighter every year. Selling tire protection is one way to regain the lost revenue caused by shrinking margins. And, of course, selling alignments is a way to increase your profitability. But as most tire dealers will tell you: it’s not easy to sell alignments. So how do you get more alignment business?

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Rotary Lift Warranties: FAQs

Rotary builds the “world’s most trusted lift,” and that is a fact. Many of our lifts sold over 20 years ago are still in use today. We strive to build each lift to highest of manufacturing and quality standards, in order to provide you with a valued piece of equipment that your shop can depend on for years to come. However, for those times you might need it, another aspect of offering a world class lift is providing a world class warranty.

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