The American Marketing Association defines marketing as: The activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. Sounds about like what a marketing association would say to describe what they do.
Staying on top of marketing communication trends and managing a creative team takes a very talented and level headed individual. Someone who can keep up with the demands of a company brand and deliver that message through multiple avenues is essential. Our Marketing Director is more than capable of juggling a hectic schedule, keeping his creatives in line (insert whip crack) and promoting the best lifts our industry has period!
That person is David Fischmer, a long-time employee of Rotary Lift. David has a wealth of knowledge about the lift industry. He’s worked his way up through Rotary’s organization so he understands a good deal about our products. So if you own, have seen, or heard of Rotary Lift (if you are reading this blog) you have the marketing team under the direction of David to thank.(We’re so full of ourselves, aren’t we?)
Q:How long have you been with Rotary Lift?
David: My story begins in September of 1996. Yup...I know, I barely look old enough to drink, but I've been with the company for 19 years next week. I started as a Product Consultant in the customer service group, right out of college, and knew nothing...I mean ZERO about lifts. For those of you who have been with us for a while, I'll take you for a trip down memory lane. When I started in service, my colleagues were: Lisa Day, Darlene Harmon, Brad Enevoldsen, George Henry, Mike Lucht, Jerome Wiley, Josh Ford, Mike Staley and of course, Donnie Bruther.
Q:What do you enjoy about your job?
David: I really enjoy the fact that everyday brings something new. You never really know what's lurking around the corner waiting to pounce on you, that adds a certain level of excitement. Mostly, I enjoy coming to work everyday and working with an incredibly talented team of creative marketers. To say that our marketing department is the best in the industry is a gross understatement. I would put this team up against any other - inside or outside of the equipment industry. No! You guys can't have tomorrow off.
Q:What is one thing about working in where you do that people may not know?
David: Our marketing group really functions as an ad agency to our entire company. We do as much to support departments inside our company as we do for outside. And, we're one of the only departments that gets to cross over between all of VSG. We can be working on a launch campaign for TRIO two-post arms, a new ad for MOD35 and a video for Chief welders all in one day. It's challenging but fun at the same time.
Q: What is one of the biggest challenges to your job?
David: One of the biggest challenges we face every day is keeping in step with how our customers make buying decisions. We've shifted a lot of focus to make sure that we are delivering information in whatever form our customers want and need. Gone are the days when a shop simply calls someone to come sell them a lift. Now, customers are informed, they do their homework, they shop at night in the comfort of their own home. Then, they call someone to buy. We have to be there the whole time.
Q: During your work career or personal life what are you most proud of?
David: Personally, if you know me, you know that my wife, Amy, and I are the proud parents of four beautiful and fun kids: Piper, Corbin, Quincy and Hudson. They keep us very busy, as four under 7 should. Thankfully, we kept our boy/girl numbers even so there's a little peace...but seriously - not much.
Professionally, I'm hands down most proud of the Raised In Madison campaign that we launched last year. Not only is it a great campaign, but it truly embodies the spirit of the workers at Rotary and the passion they bring to work every day. I challenge anyone to find a company in our industry that matches even half of what Raised In Madison stands for. No matter what their claims, you won't find it.
Q: What is one fun fact about you that people may not know?
David: Many of you know Donnie Bruther. What you may not know is that he and I were roommates for about 9 months, the longest 9 months of my life! Let's just say, there are a lot of stories. Some are true, some are slightly exaggerated, most are grossly exaggerated.
Q: What do you enjoy doing in your time away from work?
David: We live in a house that is about 150 years old. So, by default one of my hobbies is restoration and preservation. Thankfully I enjoy projects that take twice as long and cost three times as much as they would in a comparable newer house. Other than that, I enjoy gardening, music and sports (see next question) Oh, and I enjoy spending time with my family. (I guess I should have put that first.)
Q: Are you a music person or a sports person?
David: I'm both. Sadly, because I grew up closer to Cincinnati, I'm doomed to be a fan of both the Bengals and the Reds. It's a curse, but I make the most of it. I enjoy playing tennis, although haven't picked up a racquet in years. And, although I've lived my whole life in Indiana, I don't formally recognize basketball as a sport.
Musically, I enjoy a lot of different artists, so I'll just give you a list of who you would find near the top of my Ipod's frequently played list: Breaking Benjamin, Tool, Chevelle, Volbeat, Three Days Grace, Alice in Chains, Billy Joel and Aerosmith. (you might see Taylor Swift or Katy Perry - if so, I'm sure it's because my daughter got hold of it)...suuuuure....
Q: If you purchased one Rotary Lift product what would it be? Why?
David: I love mobile columns because you can pick up ANYTHING. One of the first times I every used our MCH418 columns, I picked up a huge aerial ladder fire truck with one finger! It had me at "patented control system."
Well after all that, if you’re still with us then you can see why David is our marketing director, he’s mouthy and long winded right?
(On a side note, once this blog publishes, we may be looking for a new blog writer.)
Do you think we took it a little too far this time?