Product Spotlight: Baysaver 3D R1080

Old cars could mean new revenue.

Six Secrets to Successful Mounting and Balancing

Force Behind the Lift: Jeff Owen

5 tips for recruiting heavy duty mechanics

Keeping Your Fleet Running with Mobile Columns

Top 3 Reasons to Register Your Rotary Lift

Get ready. Things are about to get heavy.

Wheel Alignments: Roll into More Revenue

Rotary Lift Warranties: FAQs

Cheap Parts Could Cost More in the Long Run

Five Ways to Improve Your Fleet Repair

NADA Turning 100

Product Spotlight: MACH™ Flex Powered by RedFire™

10 Tips to Increase Safety in Your Shop

Top Blogs of 2016

New Year. New Shop Equipment?

Force Behind the Lift: Josh Scroggins

2016 Rotary Year In Review

The complete lowdown on low-rise lifts

RAI Spotlight: American Hoist Air & Lube

4 Ways to Make Your Fleet Greener

90 Second Know Hows

5 Important Factors Shop Owners Should Consider When Choosing Auto Lifts

3 Accessories to Make Your Tech’s Lives Easier

Designing your shop to increase profits without increasing square footage

Lifts 101: The Basics of Low-rise Lifts

Force Behind the Lift: Aaron Ferguson

5 Ways to Reduce Auto Lift Downtime

3 Reasons Why SEMA Is For You

Inground Lifts: You have questions. We have answers.

Our latest scissor lift cuts through the competition.

Force Behind the Lift: Scott Field

Designing Lifts that Last

Truths and Tips about Customer Service that Drive Business

90 Second Know Hows

Right-Size Your Two-Post Car Lifts

Is a Drive-On Car Lift Right for Your Shop?

Resource Guide: Moving Your Fleet Maintenance In-House

Product Spotlight: Smartlift SL210

90 Second Know How: Two-Post Cable Adjustment

A Quick Guide to a Greener Shop

The Secret to Earning Customer Referrals

Lifting Medium Duty Trucks

Car Lifts Designed For Small Garages

3 Ways Small Shops Can Increase Efficiency

4 Common Questions We Hear About 4-post Lifts

Installing a Platform Lift: 3 Things to Consider

Force Behind the Lift: Andrew Bear

Product Spotlight: Line Light 4 Tech Lights

Product Spotlight: V-REX Vertical Rise Platform Lift

Increase Versatility with Four-Post Lift Accessories

The Force Behind the Lift: Intern Edition

4-Post Lifts Offer Versatility for Your Shop

3 Tips to Provide 5-star Customer Service

Four-Post Lift Buyers Guide [Free Ebook]

Customers Talk, Rotary Listens

What Can Your Rotary Lift....Lift?

Force Behind the Lift: Christina Lagaly

3 Things You Need to Know About Mobile Column Lifts

3 Ways to Keep Up With Industry Changes

Product Spotlight: RLP77

Are Mobile Column Lifts Right for You?

Force Behind the Lift: Anne Brewster

New Ebook: Mobile Column Lift Buyers Guide

Product Spotlight: SM30 4-Post Lift

Do You Have a Maintenance Plan in Place?

Offering the Best Fleet Maintenance Services

Product Spotlight: EFX60™

Make the Most of Your Time at NADA 2016

Force Behind the Lift: Julie Moore

Get the Most Out of Your Shop with AssistPRO™

Creating Your "Dream Shop"

RAI Spotlight: Pacific Lift and Equipment Company

Product Spotlight: MACH™ Mobile Column Lifts

Choosing the Best Lifts for School Bus Maintenance

See You at the TMC Transportation Technology Exhibition!

The Force Behind the Lift: Kyle Bipes

90 Second Know Hows

Better Auto Lifts = Better Productivity

Lifts for Trucks: 3 Important Safety Tips

Break It Down: Helping Customers Understand Auto Repair Estimates

Improving the Repair Experience for Women

Sky’s the Limit on Outside Lifts

5 Ways to Give Your Customer Service Skills a Tune-up

Real-world Benefits of Shockwave Automotive Lifts

3 Ways to Boost Employee Motivation in Your Shop

What is ALI?

The Force Behind the Lift: Allison Hall

RAI Spotlight: Central Nebraska Equipment

Expanding? Don’t Make These Common Mistakes

Product spotlight: AR18 4-Post Alignment Lift

50 Years in the Making…of Lifts

Do Smaller Lifts Mean You Should Use Less Space … or More?

The Why and How of Emergency Vehicle Technician Certification

The Force Behind the Lift - Jared Miller

SEMA Show Survival Guide

What's So Special About Rotary Authorized Installers?

Force Behind the Lift: Kim Jones

Is Your Shop Equipped for Free Wheel Lifting?

Rotary MOD35 Testimonial: Dayton RTA

What Lift is Right For You?

Welcome To The Party

Auto Repair Technology and Trends to Know

Introducing the SPOA10-TRIO™

Give Your Brakes, a Break.

Force Behind the Lift: David Fischmer

A Technician's Best Friend: The SPOA10-TRIO™

4 Times Rotary Changed the Auto Lift Game

What Makes a Rotary SmartLift® So Clever?

The Force Behind the Lift: Intern Edition

Product Spotlight: ARO14SW

Buying an Auto Lift? Think About Lifetime Value

The Force Behind the Lift- Trey Dolbeare

How to Fit More Lifts in Your Shop

Are You Ready for the Move Toward Taller Vans?

The Force Behind the Lift: Intern Edition

How Much Can Your Vehicle Lift Really Handle?

The Importance of Efficiency in Heavy Duty Shops

The Force Behind the Lift- Barb Greene

Maintain Your Fleet with Wireless Mobile Column Lifts

5 Ways Mobile Lifts Will Make Your Life Easier

Force Behind the Lift - Shaun Runyon

Why Battery-Powered Mobile Lifts are Greener

Force Behind The Lift - Meet Melissa Jackson

Make Your Express Service Bays Even Faster

Asymmetrical vs. Symmetrical Two Post Lifts

10 Things We’ve Learned Through 100 Posts

A Refreshingly Quick Guide to Spotting Vehicles

Rust Resistors: Corrosion Prevention in Inground Lifts

Our Top 4 Training Tips for Mobile Lifts

The Force Behind The Lift - Meet Harvey Wilson

The Future of Heavy Duty Truck Lifts

5 Myths About Truck Lifts Debunked

Lift Inspections: A complete list of Rotary Lift affiliated ALI-certified lift inspectors

Raised In Madison: Teamwork and Pride

Upgrading and Maintaining Your Lifts For School Bus Inspections

Faster Service Key to Higher Profits

Your Answer To Servicing High Roof Commercial Vans

Women of Steel: Kim Jones

Dealer Answers: Upgrade Your Facility Without Adding Space

Raised In Madison: Men and Women of Steel

The Force Behind The Lift - Meet Jeff Hay

Used vs. New: Which Car Lift Is The Best Deal?

The Next Big Thing In Lifts

The man that started an industry: Peter Lunati

The Force Behind The Lift - Meet Cody Randall

Choosing the right adapters for your vehicle lift

The Force Behind The Lift - Meet Ashley Cameron

5 answers to the most common FAQs about Two-Post lifts

The Force Behind The Lift - Meet Jeremy Geer

3 can't miss opportunities of the 2015 Work Truck Show

The Force Behind The Lift - Meet Sandy Bruns

How to stabilize a vehicle when removing heavy components

Don’t Let Inspector Clouseau Near Your Vehicle Lifts

Protecting the backbone of your workforce... literally - Wheel Wing™

3 ways to stay-in-touch with Rotary Lift

How to protect your shop - LockLight™

How your heavy-duty truck lift can save you money

Mythbuster: "Facts" about choosing an inground lift that are actually wrong

The Force Behind The Lift - Meet Mark Fitzpatrick

How your truck lift can help you retain the best employees

An accident-free 2015: How truck lifts can help

The Common Tool That Increases Injury Risk – And How Mobile Column Lifts Can Help

The Force Behind The Lift - Meet Christy Roberts

From auto shop equipment to safety: Resolutions for 2015

The Force Behind The Lift - Meet Melissa Brown

Product Spotlight: Y-Lift is a new kind of alignment lift

The Force Behind The Lift - Meet Chuck Luhn

Our top 7 blogs from 2014

The Force Behind the Lift - 5 blogs you can't miss

Gifts for lift owners: What to get the automotive lift owner in your life

The Force Behind The Lift - Meet J.D. Field

Why service parts should be important to you

The Force Behind The Lift - Meet Bob Leitgabel

Fast Service Keeps Customers Coming Back and Spending More (And a Speedy Automotive Lift can Help)

The Force Behind The Lift - Meet Bob Ford

The Force Behind The Lift - Meet Phillip Brittain

Tire Discounters Testimonial - Car Lift Review

The Force Behind The Lift - Meet Brian Kelley

The Force Behind The Lift - Meet Steven Taylor

Choose OE Parts to Maintain Automobile Lifts Certification

The Force Behind The Lift - Meet Bryan Taylor

6 features that reinvented an original - Introducing the MOD35

Making the most of APTA

The Force Behind The Lift - Meet Howard Hinze

Rotary Lifts are built up to a standard, not down to a price

The Force Behind The Lift - Meet Larry Kendall

What should shop owners do to protect their auto lift investment?

The Force Behind The Lift - Meet Brad McAlister

Shockwave™ at work for Ed Morse Cadillac - Car Lift Review

The Force Behind The Lift - Meet Doug Spiller

3 Benefits of Rotary® Mobile Column Lifts

The Force Behind The Lift - Meet Trinady Abbott

Product Spotlight: Spotline™ - Improving Setup Time For Car Lifts

Are the Lifts You Work Under Every Day Certified?

The Force Behind the Lift - Meet Fernando Rubio

The Force Behind the Lift - Meet Scott Ferris

Is your dealership ready for trucks?

The Force Behind the Lift - Meet Sharon Michael

The Force Behind the Lift - Meet Paul De Angelis

Battery powered automotive lifts drive fast service

The Force Behind the Lift - Meet Ron Lainhart

Give Your Service Department a Lift

What is Raised In Madison?

The Force Behind the Lift - Meet Rebecca Sievers

The Force Behind the Lift - Meet Matt Barron

Product Spotlight: SPOA10 - Two Post Lift

The Force Behind the Lift - Meet Gary Lamb

Which auto lift is right for me?

The Force Behind the Lift - Meet Pam Hunter

5 signs that your lift needs to be repaired

The Force Behind the Lift - Meet John Bliton

The Force Behind the Lift - Meet Kelsey Greves-Stephens

4 steps to maximize productivity and profitability

The Force Behind the Lift - Meet Gabe Hearne

Product Spotlight: MCH413 Mobile Columns Lift

The Force Behind the Lift - Meet Kathy Brown

The Force Behind the Lift - Meet Yancy York

How Lift Speed Affects Your Shop

9 tips to make the most of WasteExpo

What is the Blueprint?