The Force Behind The Lift - Meet Brad McAlister

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Today, you get to meet the man behind the camera — the man behind the making of any Rotary Lift® videos. His name is Brad McAlister, and we couldn't be happier to have him on our team! We're sure you've seen his work! The videos he's produced provide our customers' with a look inside our company and a closer look at our products. He has been one of the main contributors to our brand new "Raised In Madison™" campaign and has helped us bring that campaign to life through video.

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Shockwave™ at work for Ed Morse Cadillac - Car Lift Review

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Gene_ByrdHearing real world examples of how something works always helps when you're getting ready to make a decision. We had the chance to speak with Gene Byrd, Fixed Operations Director for Ed Morse Automotive Group and talk about his experience with Rotary Lift's Shockwave™ Equipped Smartlift®.  Gene oversees all of the service, parts and collision centers for the Ed Morse Group. They have 39 bays and 22 technicians at their Tampa location. 

Gene gave us his insights into how this addition has helped his shop and improved their service department in many ways.


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The Force Behind The Lift - Meet Doug Spiller

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Here at Rotary Lift we pride ourselves on having, in our opinion, the best employees in the business. With that being said The Force Behind the Lift was created. This gives us the opportunity for you to meet our employee's — meet the people behind the scenes. The people that make this company tick.

As we continue down this road our profiles will be posted on Friday's moving forward and we hope you enjoy getting to know our people a little better. This week we want to introduce you to Doug Spiller, heavy duty product manager with Rotary Lift. Doug has 16 years of experience with Rotary Lift . Some things Doug didn't touch on below is he is probably one of our most active employee's on Twitter - follow him @Doug_VSG_Rotary. He will keep you up-to-date on industry news, along with what's happening at Rotary Lift!

We enjoyed our sit down with Doug and we know you will too. We will leave you with this before we get to the Q&A — if you're ever in town and crave good BBQ make sure you look up Doug, the guy knows what he's doing behind a grill and smoker! We digress...on to the interview!

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3 Benefits of Rotary® Mobile Column Lifts


While we take a look at the benefits of our MACH series mobile columns, don’t forget that a lift of this type can benefit many types of shops. You may manage a fleet and be more in tune with using our wireless MCH18 mobile column lifts but many light to medium duty dealerships are starting to expand to handling bigger trucks and our MCH13 mobile columns offer huge advantages.

Now, let's take a closer look at 3 benefits that will help your shop become more productive and profitable. Our customers are reporting productivity and revenue gains left and right. We want to share them with you too!


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The Force Behind The Lift - Meet Trinady Abbott

A look at the people that make Rotary Lift

We sat down with Trinady Abbott, ServAll customer service supervisor with Rotary Lift. 

Trinady has been with Rotary Lift for 7 1/2 years, and always as a member of customer service within the ServAll group. She has moved her way up through that group and last year became supervisor. Trinady's hard work and dedication, to her job, make us proud to call her one of our own.

So, let's get to know Trinady a little better! Let's see what she had to say!

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Product Spotlight: Spotline™ - Improving Setup Time For Car Lifts

Properly spotting a vehicle on the car lift is the first step to a proper repair. Unfortunately, it can be a time-consuming step, even for experienced technicians, depending on the particular vehicle and lift combination. Pulling into the bay slowly while leaning out the door or window is not uncommon. Rotary Lift’s patent-pending Spotline laser spotting guide improves technician efficiency and productivity by making it easy to properly position a vehicle on the lift the first time, every time.

The Spotline laser can be installed on a two-post lift’s overhead bar or elsewhere above the work area of a drive-on or inground lift. It projects a straight green line directly into the middle of the vehicle service area when automatically activated by its motion sensor. Simply center the line on the vehicle hood and dash while pulling into the bay. Spotline makes backing out of the bay just as easy. Originally introduced as part of Rotary Lift’s Shockwave™ package for two-post and SmartLift® inground lifts, Spotline is now available in a retrofit kit that’s compatible with most lifts, regardless of brand.

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Are the Lifts You Work Under Every Day Certified?

You count on the vehicle lifts in your bays to go up and down every day. In fact, lifts are probably used more frequently than any other equipment in the shop. Yet, most technicians and owners take their lifts for granted until something goes wrong, bringing productivity crashing to a halt.

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The Force Behind the Lift - Meet Fernando Rubio

A look at the people that make Rotary Lift

Today we're speaking with Fernando Rubio, international sales & service specialist with Rotary Lift.

Fernando is a key member of our international staff, here in Madison, Indiana. Not only does he handle many questions from all over the world but he is also bilingual - English & Spanish. His ability to take care of our customers, no matter the language, is something we are proud to have at Rotary Lift. So we sat down with Fernando to learn more about him. We hope you enjoy our Q&A with him!

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The Force Behind the Lift - Meet Scott Ferris

A look at the people that make Rotary Lift

Today we're speaking with Scott Ferris, product consultant with Rotary Lift.

Scott plays a big part in our RAI training classes as an instructor for our Y-lift class. If you have a Y-lift question, Scott will have the answer! He also handles many of our PD (program distributor) accounts which include Parts Plus and O'Reilly's. He is very active with his children and enjoys coaching during his off time. Now let's hear what Scott had to say!  

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Is your dealership ready for trucks?

Once the domain of “light duty” lifts for cars, light trucks and SUVs, dealer fixed ops departments have been expanding their capabilities to include service for medium-duty trucks (generally up to Class 6). And they’re adding the “heavy-duty” lifts that make that possible.

In the traditional truck country of North Dakota, truck service business is booming in lockstep with the oil business. “We have 4,000 oil wells producing, 200 oil rigs working around the clock, and the forecast is for this activity to quadruple,” says Steve Schwan of Schwan Buick GMC Cadillac in Mandan, N.D.

So, if you’re thinking about getting in on the action, but the equipment and shop space considerations to lift trucks is unfamiliar territory, keep reading. You won’t be up in the air for long.

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What should a shop owner do to protect their auto lifts investment?

Car Lifts Designed For Small Garages

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