4 Times Rotary Changed the Auto Lift Game

Innovation is baked into the business plan at Rotary Lift. It’s how we got started and how we’ve thrived for the last 90 (yes, 90!) years. Here’s a closer look at four of those key innovations.

Read More » 0 Comments

What Makes a Rotary SmartLift® So Clever?

What makes a smart business decision, well, smart? When it comes to purchase decisions, we’d wager it comes down to this: How much did I get for my money? You hope the scheduling software you subscribed to will help you fit more jobs into the day, your newest hire is everything his resume promises, and any new equipment helps your technicians do their jobs better and faster. That certainly applies to car lifts. Your lifts are a very vital piece of the puzzle in your shop, so this is one purchase decision that calls for careful consideration.

 For 20 years, a Rotary SmartLift has been a wise choice. Here’s why.

Read More » 0 Comments

The Force Behind the Lift: Intern Edition

Here at Rotary we are pleased to offer internships to some of the best and brightest collge students, so that they may gain valuable work experience from the makers of the "World's Most Trusted Lift."  They mean more to Rotary than a short 3 month "summer job," they become part of the Rotary family.  From the production floor to the accounting department, our interns work along side us everyday.  How about we learn a little more about the "little lifters."

Read More » 0 Comments

Product Spotlight: ARO14SW

In order to survive as a company, you have to improve and change. We know that’s how our customers run their shops. It’s how we do business too. That mindset leads to better, faster, more effective products, and the new ARO14SW is a perfect example of that. This new-and-improved four-post car lift has been enhanced in ways both big and small while also featuring some of our best tried-and-true technology.

Read More » 0 Comments

Buying an Auto Lift? Think About Lifetime Value

When it comes time to buy a new auto lift, remember this truth: You won’t find the cost on the price tag. Not the whole cost, anyway. If you’ve ever owned a lift – or any other piece of equipment – you know there are other expenses associated with that ownership, and those expenses can really add up if you choose the wrong lift. There are several things that contribute to the actual, total, lifetime cost of a lift:

Read More » 0 Comments

The Force Behind the Lift- Trey Dolbeare

Have you ever used MYSPACE, Facebook, or Twitter? If so, then you have Trey Dolbeare to thank.  He was the inventor of several popular social media sites.  Okay, we may have embellished that a little, or completely made it up.  Trey, however did accomplish something almost as amazing, he was a Rotary intern for three terms, and then decided to make it a career.  He is now a Graphic Design Specialist, and today we are going to learn a little more about the youngest member of the marketing team.

Read More » 0 Comments

How to Fit More Lifts in Your Shop

You and the customer have a common goal. You both want to get repairs started quickly and for the vehicle to spend as little time as possible in your shop. The more lifts (and mechanics) you have, the easier it is to reach that goal. That’s why making the most of your space is essential, whether you’re building a new facility or updating your current shop. If you need to do some creative planning, take a look at our space comparisons for three types of lifts:

Read More » 1 Comments

Are You Ready for the Move Toward Taller Vans?

Managing a shop isn’t just about understanding what’s happening now. It’s also about recognizing what’s on the horizon, because when there’s a significant shift in the auto industry, it typically trickles down and affects maintenance and repair standards. One such shift is the move toward taller-profile European-style cargo vans. Manufacturers are coming out with new models of these higher-capacity vans, and they’re becoming more and more popular among consumers.

Read More » 0 Comments

The Force Behind the Lift: Intern Edition

Here at Rotary we are pleased to offer internships to some of the best and brightest collge students, so that they may gain valuable work experience from the makers of the "World's Most Trusted Lift."  They mean more to Rotary than a short 3 month "summer job," they become part of the Rotary family.  From the production floor to the accounting department, our interns work along side us everyday.  How about we learn a little more about the "little lifters."

Read More » 0 Comments

How Much Can Your Vehicle Lift Really Handle?

You know the vehicle lift in your shop can handle a lot. You’ve seen it lift cars or trucks or busses and more. But what about more practical uses? How many footballs could it hoist? How many polar bears? These are the pressing questions that keep us up at night. You, too, we’re sure! So we did the research. Here’s what our lifts can handle.Blog_Post_7.23.2015

Read More » 0 Comments

Subscribe to the Blog

RL-2.png