The American Marketing Association defines marketing as: The activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. Sounds about like what a marketing association would say to describe what they do.
Staying on top of marketing communication trends and managing a creative team takes a very talented and level headed individual. Someone who can keep up with the demands of a company brand and deliver that message through multiple avenues is essential. Our Marketing Director is more than capable of juggling a hectic schedule, keeping his creatives in line (insert whip crack) and promoting the best lifts our industry has period!
That person is David Fischmer, a long-time employee of Rotary Lift. David has a wealth of knowledge about the lift industry. He’s worked his way up through Rotary’s organization so he understands a good deal about our products. So if you own, have seen, or heard of Rotary Lift (if you are reading this blog) you have the marketing team under the direction of David to thank.(We’re so full of ourselves, aren’t we?)