Today, you get to meet the man behind the camera — the man behind the making of any Rotary Lift® videos. His name is Brad McAlister, and we couldn't be happier to have him on our team! We're sure you've seen his work! The videos he's produced provide our customers' with a look inside our company and a closer look at our products. He has been one of the main contributors to our brand new "Raised In Madison™" campaign and has helped us bring that campaign to life through video.