Dealer Answers: Upgrade Your Facility Without Adding Space

Rotary Lift’s narrow ATO7 7,000 lb. capacity two-post lift provides an ideal solution for dealers updating older facilities or just looking to save space. The lift can pick up most passenger vehicles and features an overall width of only 10 feet, 3 inches – 14.5 inches narrower than a traditional two-post lift.

“In regions like the Northeast, space is at such a premium that many dealers choose to upgrade existing facilities instead of expanding. An issue that many encounter is wanting to replace old air-over-hydraulic inground lifts with modern lifts. Unfortunately, most modern lifts are too wide for these old, narrow bays,” says Jim Dirksen, vice president of light-duty for Rotary Lift. “Our new ATO7 lift makes it possible to update those narrow bays within the same footprint, so dealers don’t have give up any valuable service bays. The Rotary Lift ATO7 two-post lift is our most popular lift in Europe, and it offers many benefits to North American dealers.”

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Raised In Madison: Men and Women of Steel

Over the last year you've heard a lot about Raised In Madison. We've even written a blog about it -- What is Raised In Madison™?
Being Raised In Madison™ means many things, to many people. If you walk onto our shop floor the overwhelming majority of our employees will tell you it means family. Working together as a team is an important aspect to Rotary® Lift and this has fostered the feeling of being part of a family even more. Our employees are a very tight-knit group -- they work together, their kids go to school together, their families spend time together and they genuinely care about each other. This has built trust, over the years, in each individual's responsibilities. Our employees can turn to each other when something is needed at work or at home. This sense of family is not uncommon in the Midwest. It's part of our's who we are -- our hard working employees pride themselves on these values and trust. It goes into every lift we build.
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The Force Behind The Lift - Meet Jeff Hay

We recently sat down with Jeff Hay, corporate controller with VSG. Jeff's expertise in various fields has been an extremely valuable part of our growth over the last few years at VSG. It's employees like Jeff that make Rotary Lift what is is today. Take a few minutes to meet Jeff, one of Rotary’s Force Behind the Lift.
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Used vs. New: Which Car Lift Is The Best Deal?

It’s human nature to think that when you buy something used, especially in an auction or liquidation sale setting, that you’re getting a great price. But that’s not always the case. And unless you’ve done your homework, you won’t really know the true cost of the equipment you’re buying and how it would compare to buying new.

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The Next Big Thing In Lifts

Power Wheels are in thousands of garages across America, just sitting in disrepair. How do you repair them? Is there an easy way to get to the under carriage of those vehicles? All questions we've received, and have spent many hours looking into. 

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The man that started an industry: Peter Lunati

There are many things in the world that are stronger than we are but nothing is as strong as a good idea. The man that created an industry would set out to improve the lives of technicians, like himself, with his invention of the first hydraulic lift, for vehicle use.

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The Force Behind The Lift - Meet Cody Randall

Many of you have spoken with our customer service department over the years. Today we wanted to introduce you to one of that departments newest members -- Cody Randall, product consultant with Rotary® Lift. It's employees like Cody that make Rotary Lift what is is today. Take a few minutes to meet Cody, one of Rotary’s Force Behind the Lift.
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Choosing the right adapters for your vehicle lift

Having the right adapters for your vehicle lift can not only make a job easier for you, but it can make is safer. Lifting a vehicle with the wrong adapters can create an unsafe work environment and could cause serious injuries. This is why we have different adapter options that allow you to lift a vehicle safely and properly.

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The Force Behind The Lift - Meet Ashley Cameron

This week, we meet another one of our new team members, Ashley Cameron, ServAll product consultant with Rotary® Lift. We really enjoy getting to know our fellow employees better and introducing them to everyone that reads our blog! So, enjoy Ashley's story and get to know another great member of our team!
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5 answers to the most common FAQs about Two-Post lifts

When researching a lift purchase there are many questions that get asked. Many of those questions have been asked before. Over the years we have received great questions about our products, and our industry as a whole. We list many of those FAQ's on, to help anyone wanting to learn more about our products.

Our most popular product is our Two-Post lift and we wanted to share a few of those FAQ's with you -- and what we want the most... the answers that go with them!

Here are 5 of the most frequently asked questions about two-post lifts:

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