90 Second Know Hows

How many times have you found yourself Googli ng, “how to change the element in your hot water heater”, or “easiest way to peel a boiled egg?” How great is it when a video pops up with a person to give you step-by-step instructions? Well we feel the same way. In fact, we have taken everyone’s love for how-to videos and made our own library. Rotary is continuing to build on our video series called “ 90 Second Know Hows.”
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4 Common Questions We Hear About 4-post Lifts

It’s important to understand how a piece of equipment will fit in your shop before you buy it. Your employees are counting on you to make the right call, and it can have a big impact on your bottom line, too. Every day, our distributors answer questions about how our lifts work as shop owners try to make sure they’re buying the right one. To help you make the right decision about choosing a 4-post lift, let’s explore some of the most common questions we hear: 

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Installing a Platform Lift: 3 Things to Consider

For many shops, making the best use of floor space is a bit of a jigsaw puzzle. From where to store tools to how you can fit in the most bays, it all takes some planning. And when you think about purchasing a new lift, determining how and where to install it is a major consideration. If you’re adding a heavy duty platform lift like the V-REX to your shop, here’s what you need to keep in mind...

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Force Behind the Lift: Andrew Bear

What makes for a strong company? Reliable products, good marketing, a solid sales team; all of those for sure, but what about after the sale? Many say how a company takes care of their customers, may be the truest measure of strength. If that holds true, then Rotary has some serious power. Our customer service team is second to none, and you encounter it with every call.

Today we are talking with Andrew Bear. Andrew is one of the newest members of the customer service team, but don't let that fool you. What he may lack in seniority, he makes up for in personality and product knowledge.

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Product Spotlight: Line Light 4 Tech Lights

Sometimes the littlest things can make the biggest difference. To an outsider, lighting might not seem like a huge deal in auto repair, but if you’ve worked under a truck that’s blocking overhead lights, you know how difficult it is to operate in the dark. Our Tech Lights help you shed light right where you need it, and the Line Light 4 kit is made specifically for use with heavy duty jobs. Here’s how this simple auto repair tool can make your work easier.

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Product Spotlight: V-REX Vertical Rise Platform Lift

When you need to lift the heaviest vehicles, you need equipment you can rely on. Our newest drive-on lift is built for the toughest jobs. The V-REX is available in 44,000, 64,000 and 80,000 lb. capacities, and it has plenty of innovative features that increase durability and reliability. Here’s a closer look at what makes the V-REX rawr:

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Increase Versatility with Four-Post Lift Accessories

Four-post lifts are a staple in some shops. They accommodate vehicles and repairs that might be more difficult to do on a two-post lift, and they’re very easy to use. It’s simple for techs to line up with the runway, drive on and lift. This makes them perfect for general inspections, simple maintenance, etc. And with the addition of some accessories, you can do even more.

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The Force Behind the Lift: Intern Edition

Here at Rotary we are pleased to offer internships to some of the best and brightest college students, so that they may gain valuable work experience from the makers of the "World's Most Trusted Lift."  They mean more to Rotary than a short 3 month "summer job," they become part of the Rotary family.  From the production floor to the accounting department, our interns work alongside us every day.  How about we learn a little more about the "little lifters."

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4-Post Lifts Offer Versatility for Your Shop



When you make an investment in a piece of equipment for your shop, you hope your techs will get a lot of use out of it. After all, the more they use it, the more it’s contributing to your bottom line. Sometimes that means buying a tool for a specific job you do often, and other times it means purchasing a piece of equipment that can be used for a variety of tasks. A 4-post lift falls into the latter category. Here’s a snapshot look at how they can be used.

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3 Tips to Provide 5-star Customer Service

In a business that relies heavily on referrals and repeat clients, customer service is king. In the repair industry, there are some basics you must meet. You need a friendly first contact and quality, honest repairs, but doing the bare minimum puts you in line with a long list of other shops. Going beyond that can help you stand out from the crowd. Here are three ways to do it:

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